CRM Executive

Peninsula Group; Manchester; Híbrido; GBP 32.000 - 39.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Profit share

Holiday entitlement

On-site gym

Employee Assistance Programme

Life Insurance

Cycle to work

Discounts

Descripción de la vacante

Peninsula Group in Manchester City Centre is recruiting a CRM Executive to join a fast-growing marketing team. You will help evolve automation campaigns, deliver email nurture programs, and support lead generation and client retention efforts.

The role is office-based at our Global HQ in Manchester City Centre, with exposure to Marketo, Hubspot, and Salesforce, driving campaigns and performance analysis. Excellent benefits accompany the position.

Formación

• Experience with marketing automation software (Marketo / Hubspot / Mailchimp) is essential.
• Email marketing and campaign experience.
• Analytical and detail orientated.
• Excellent time management and ability to meet deadlines.
• Experience in a B2B marketing role and CRM software (Salesforce) is needed.

Responsabilidades

• Support the CRM Manager to help build and evolve new campaigns and programs within the Marketo automation platform (e.g. newsletters, email nurture campaigns, webinars, events and gated content).
• Create and implement A/B testing campaign testing schedules to identify the best performing setups and segmentations.
• Manage the coordination, send and reporting of the weekly/monthly prospect and client newsletters.
• Manage the automation of nurture activities. Looking to drive engagement and deliver high quality leads to sales.
• Working with wider stakeholders, help drive the client communication to increase usage and aid overall client retention.
• Routinely audit the lead database to ensure data is high quality and highly segmented, whilst helping ensure we remain compliant.
• Assist with ongoing campaign analysis and reporting.

Conocimientos

Email marketing

Campaign management

Analytical skills

Time management

B2B marketing

Herramientas

Marketo

Hubspot

Mailchimp

Salesforce

Descripción del empleo

Salary: £35,000 dependent on experience + Excellent benefits package

Manchester City Centre, close to Victoria Station

£35,000 (dependent on experience ) + Excellent Benefits Package

Peninsula are recruiting for a CRM Executive to work on exciting projects with the opportunity for further career growth. Joining a fast-growing marketing department you will be assisting with the delivery of automation campaigns

As a CRM Executive, you’ll help evolve current automation processes and identify new opportunities and areas for improvement – whether for new lead acquisition or client retention.

This is a fully office based role, working in our collaborative fast paced Global HQ in Manchester City Centre.

Duties include:

• Support the CRM Manager to help build and evolve new campaigns and programs within the Marketo automation platform (e.g. newsletters, email nurture campaigns, webinars, events and gated content).
• Create and implement A/B testing campaign testing schedules to identify the best performing setups and segmentations.
• Manage the coordination, send and reporting of the weekly/monthly prospect and client newsletters.
• Manage the automation of nurture activities. Looking to drive engagement and deliver high quality leads to sales.
• Working with wider stakeholders, help drive the client communication to increase usage and aid overall client retention.
• Routinely audit the lead database to ensure data is high quality and highly segmented, whilst helping ensure we remain compliant.
• Assist with ongoing campaign analysis and reporting.

What you bring to the team:

• Experience with Marketing Automation software (Marketo / Hubspot / Mailchimp etc) Is essential
• Email marketing and campaign experience
• Analytical and detail orientated
• Excellent time management, and ability to meet deadlines
• Experience in a B2B marketing role and CRM software (Salesforce) is needed

Check out our fantastic benefits package:

• Upto £35,000 Basic salary (dependent on experience)
• Profit share annual payment, % of your basic salary paid as an additional bonus
• 25 days’ holiday + plus bank holidays + your birthday off, with an increase to your holidays after 2 years’ service.
• Weekly employee recognition incentives
• Free on site Gym, open 24-7
• Access to Employee Assistance Programme including access to counselling
• Life Insurance and Health cash plan.
• Cycle to work scheme*
• Bright Exchange Perks, some fantastic discounts available.

Peninsula is committed to creating a diverse and inclusive workplace. We strive to create an environment where collaboration, unique perspectives and multiple approaches are celebrated. We care about our employees and our communities, we nurture talent and encourage ambition, and we are passionate about people who take pride in their work. Our employees are at the heart of everything we do – diverse in our make-up and united in our goals. We are an Equal Opportunity Employer.