CRM Executive

Major Players | B Corp™; England; Hybrid; GBP 33,000 - 45,000; Full time

Benefits offered by this job

Hybrid working

Free on-site parking

Job summary

Major Players | B Corp™ is seeking a CRM Executive to lead membership communications and lifecycle campaigns across a multi-site hospitality & leisure portfolio in Surrey. Hybrid work, up to 2 days WFH, and a hands-on role within a newly built CRM function.

You’ll build campaigns across email, SMS and app, maintain data quality, and translate performance insights into tangible improvements, working with an agency partner and AI-powered content tools.

Qualifications

• Experience in a CRM, lifecycle, email marketing or membership communications role.
• Hands-on experience building and sending campaigns in a CRM or marketing automation platform.
• Strong attention to detail, particularly around data accuracy and campaign QA.
• Comfortable working with customer data to spot and act on trends.

Responsibilities

• Build, schedule and quality-check membership and lifecycle campaigns across email, SMS, app and CRM-triggered channels
• Deliver onboarding, renewal and lapse-risk contact plans for allocated venues or customer segments
• Support win-back activity to re-engage lapsed members and customers
• Maintain data quality within the central customer record, flagging and resolving gaps or duplication
• Monitor and report campaign performance (open, click, conversion, retention) and feed learnings into future activity
• Coordinate with the CRM and lifecycle partner agency on campaign build and platform configuration
• Work with brand, content and AI-enabled copy and image tools to produce and build emails
• Partner with the technology team to evolve and optimise the use of CRM and data

Skills

CRM

Lifecycle campaigns

Email marketing

Data quality

Stakeholder liaison

Excel

Job description

Job Title: CRM Executive @ Multi-Site Hospitality & Leisure Group

Location: Surrey (Hybrid, up to 2 days WFH)

Job Type: Full-Time, Permanent

Salary: £33,000 - £45,000

A multi-site hospitality and leisure group is looking for a CRM Executive to deliver membership communications and lifecycle campaigns across their portfolio of venues.

The business operates a portfolio of experience-led venues across the UK. With a refreshed leadership team and bold growth plans, they’re investing heavily in data, technology and AI to transform how they engage their customers.

This is a hands-on role at the heart of a newly built CRM function. You’ll build and launch campaigns across email, SMS and app, keep customer data in great shape, and turn performance insights into better results, while working closely with a lifecycle partner agency and new AI-powered content tools.

If you love getting campaigns out the door, care about the detail and get excited by engagement and loyalty metrics, this is a brilliant opportunity to grow with a team that’s just getting started.

Key Responsibilities

• Build, schedule and quality-check membership and lifecycle campaigns across email, SMS, app and CRM-triggered channels
• Deliver onboarding, renewal and lapse-risk contact plans for allocated venues or customer segments
• Support win-back activity to re-engage lapsed members and customers
• Maintain data quality within the central customer record, flagging and resolving gaps or duplication
• Monitor and report campaign performance (open, click, conversion, retention) and feed learnings into future activity
• Coordinate with the CRM and lifecycle partner agency on campaign build and platform configuration
• Work with brand, content and AI-enabled copy and image tools to produce and build emails
• Partner with the technology team to evolve and optimise the use of CRM and data

Skills & Experience Required

• Experience in a CRM, lifecycle, email marketing or membership communications role
• Hands-on experience building and sending campaigns in a CRM or marketing automation platform
• Strong attention to detail, particularly around data accuracy and campaign QA
• Comfortable working with customer data to spot and act on trends
• Confident communicator, able to liaise with venue teams and agency partners
• Intermediate Excel skills
• Hospitality, leisure, membership or subscription experience is a strong plus
• Experience with loyalty or rewards programmes is a bonus
• Marketing or CRM-specific qualifications are a plus

Why Apply?

• Join a brand-new CRM team at an exciting point of transformation
• Get hands-on with new AI tools and technology already in development
• Gain exposure across multiple venues, brands and customer segments
• Strong opportunity to grow as the function scales
• Hybrid working with free on-site parking