CRM Executive

INKEY | B Corp; London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A dynamic marketing team is seeking a CRM Executive to enhance customer retention strategies through email and SMS marketing campaigns. The ideal candidate will have a background in eCommerce and a passion for customer marketing, driving engagement through innovative campaigns and performance analysis.

Benefits

Private Medical for ALL employees

Birthday day off

Cycle to work scheme

Team days

Allowance for company products

Dog friendly office

Qualifications

• 2+ years’ experience in email marketing within eCommerce.
• Good understanding of email marketing best practices and GDPR.
• Basic Excel knowledge for reporting.

Responsibilities

• Plan & execute the email & SMS marketing calendar.
• Manage the email & SMS briefing process.
• Conduct weekly and monthly channel performance analysis.

Skills

Email marketing

Customer marketing

Data analysis

Organizational skills

Tools

Klaviyo

Attentive

Job description

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• Location: Based at the London Office with at least 2 days a week in the office with the team.

The role of the CRM Executive will be to support on the execution of all aspects of the global retention strategy across emails & SMS for INKEY. The role will be perfect for an individual who is innovative, hardworking, enthusiastic & ready to learn. We’re looking for a team player who is keen to get involved and support across a variety of exciting customer projects.

Reporting to the CRM & Loyalty Manager and sitting in the DTC Team, you will work closely with internal teams to help drive our returning customer sales globally, with the aim of hitting the targets set across the business. You will be a super user on our email and SMS platforms and have a passion for customer marketing.

Your responsibilities will include:

• Plan & execute the email & SMS marketing calendar in line with the promotional & brand campaign calendar, selecting the right message to send to the right audience at the right time.
• Manage the email & SMS briefing process: defining the campaign objective, key messaging, and briefing in-house designers.
• Manage email Quality Assurance (QA) process by ensuring all links, images, and copy are correct in email communications.
• Utilise data points to deliver dynamic, personalised, and targeted activity that is relevant.
• Collaborate with the CRM & Loyalty Manager to deliver the test & learn plan and ensure an always-on approach to channel optimisation.
• Support the CRM & Loyalty Manager to deliver automated email triggers & journeys.
• Complete weekly and monthly channel performance analysis & insights reporting.
• Advocate a customer first mindset across the business.
• Assist in the development of the INKEY Insiders loyaty program. Coming up with new ideas and optimising current campaigns and flows with the aim to drive customer loyalty amongst our databases.

Experience and Skillset:

• 2+ years’ experience working in an email marketing role within an ecommerce business.
• Experience working within ESPs/CRM Platforms (Klaviyo and Attentive preferable).
• Good understanding of email marketing best-practice, GDPR and e-privacy laws.
• Excellent organisational skills, able to work under pressure and manage multiple deadlines.
• Basic Excel knowledge to be able to manipulate data for reporting.

What we will give to you (our Company Benefits):

• Private Medical for ALL employees - Vitality Medical scheme
• Part of the BCORP organisations
• Birthday day off
• Cycle to work scheme
• Team days
• Allowance to use on our wonderful products each month
• Dog friendly office

The INKEY team

At INKEY we are a dynamic and enthusiastic team with huge ambition.

We make things happen (sometimes against the odds!) by thinking differently and being solution-led.

We love hearing creative, innovative ideas that provide opportunities for improvement. Proactiveness is an absolute must. In return, we are committed to developing the knowledge of our team, as we do with our consumers, and the scope for growth is enormous.

We are a diverse team of passionate individuals who fundamentally believe that better knowledge creates better decisions.

We are really proud of the culture and environment we have built in our business since our launch in 2018.

We stand for transparency, equality and fairness and live this through our brand and our team every day.

We are for everyone.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail

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