Senior CRM Executive

ME+EM Ltd; London; On-site; GBP 30,000 - 32,000; Full time

Job summary

A luxury fashion brand based in London is seeking a Senior CRM Executive to lead their omnichannel customer lifecycle strategies. The ideal candidate will have a strong analytical background and experience in managing CRM channels, contributing to a fast-paced and innovative team. You'll play a key role in enhancing customer engagement and optimizing campaign performance, while enjoying industry-leading employee benefits.

Benefits

33 days annual leave

Day off for birthday

Pension Scheme

Employee Assistance Programme (EAP)

Group Life Insurance

Generous Staff Discount

Cycle to Work Scheme

Enhanced maternity and paternity package

Qualifications

• Experience managing sophisticated omnichannel lifecycle programs.
• Proven success in building complex lifecycle programs and running SMS campaigns.
• Hands-on experience with ESPs and CDPs.

Responsibilities

• Develop and manage omnichannel customer lifecycle campaigns.
• Oversee and evolve the direct mail program.
• Analyse channel performance and optimise campaigns.

Skills

Analytical skills

Proficiency in Excel

Customer-focused

Commercially driven

Problem solving

Education

3+ years of experience in CRM

Tools

CDPs

ESPs

Ometria

Job description

Direct message the job poster from ME+EM Ltd

Location: Head Office, White City Place, West London

Contract Type: Full Time, 37.5 hours per week

About Us:

ME+EM is one of the UK’s fastest-growing luxury fashion brands. As a direct-to-consumer business we operate in a truly omnichannel way, with an extremely successful online store, monthly mailings and stores in London, Edinburgh and concessions in Harrods and Selfridges. Our exciting growth continues in spring 2024 with the opening of our first US stores.

At ME+EM we are an entrepreneurial, creative, and passionate group of people. We work hard, are enthusiastic to learn and are not afraid to take risks. Everyone contributes to our success at all levels, and that precisely what makes being a member of the team so rewarding.

Our office and stores are always busy and fast paced, but we work just as hard to make sure it’s fun, with social activities and biannual parties. We pride ourselves on being approachable, supportive, and welcoming and ensure that everyone’s hard work is

About The Role:

ME+EM is looking for a Senior CRM Executive with experience managing sophisticated omnichannel lifecycle programs, in addition to experience supporting the launch of new CRM channels. This is an analytical role in a fast-paced environment, so we’re looking for someone who is inquisitive, meticulous and a problem solver. The successful candidate will report to the Head of CRM, working closely with the rest of the marketing team as well as the brand and creative teams.

Responsibilities:

• Develop and manage omnichannel customer lifecycle campaigns (reactivation, birthday, anniversary, etc.).
• Oversee and evolve the direct mail program with creative testing strategies.
• Implement new trigger-based campaigns and integrate a new clienteling tool with our CDP.
• Launch and manage SMS as a CRM channel, enhancing customer touchpoints.
• Support the integration of e-receipts to optimize customer engagement.
• Design a best-in-class rewards program using a ‘test and learn’ approach.
• Collaborate with CRM partners and support the Head of CRM with partner management.
• Analyse channel performance, optimize campaigns, and drive insights through reporting dashboards.

Skills:

• 3+ years of experience in CRM, preferably in fashion/retail.
• Strong analytical skills with proficiency in Excel.
• Experience managing multiple agency and channel partnerships.
• Proven success in building complex lifecycle programs and running SMS campaigns.
• Hands-on experience with ESPs and CDPs (e.g., Ometria).
• Customer-focused, commercially driven, and eager to innovate.

Employee Benefits:

• 33 days annual leave for full time employees (25 days holiday + 8 bank holidays)
• A day off to celebrate your birthday.
• Pension Scheme
• Group Life Insurance
• Employee Assistance Programme (EAP)
• Length of Service Award
• Refer a Friend Scheme
• Generous Staff and Friends and Family Discount
• Cycle to Work Scheme
• Eye Care Vouchers
• Real Living Wage Employer
• Employee led committees
• Social events and biannual parties
• Enhanced maternity and paternity package after 2 years of service.

ME+EM is an equal opportunities employer committed to fostering and preserving a culture of diversity, equality, and inclusion in our workforce. As an equal opportunities’ employer, we do not discriminate against applicants based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that diversity enriches our workforce and strengthens our organisation. Therefore, we encourage minorities, LGBTQ+ candidates, and individuals with disabilities to apply for opportunities within our company.

Please note, due to the large number of applications we receive, we can only reply to those that are successful to the next stage.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Project Management, and Public Relations

• Industries

  Retail Apparel and Fashion, Retail Luxury Goods and Jewelry, and Retail

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