CRM Assistant

THE WHITE COMPANY; Greater London; Hybrid; GBP 26,000 - 34,000; Full time

Benefits offered by this job

Discount up to 50%

Holiday 23-25 days

Birthday/Seasonal bonuses

Hybrid working pattern

Learning & development

Job summary

The White Company is seeking a proactive CRM Assistant to support day-to-day customer communications across BAU, lifecycle and loyalty programmes. You will help build campaigns in Ometria, select audiences, and support automated journeys, while coordinating assets and timelines.

You will work closely with the CRM Manager – BAU and Loyalty & Lifecycle, contributing to campaign testing and performance analysis within a hybrid London-based team.

Qualifications

• Some experience in marketing, CRM, ecommerce or campaign coordination.
• Strong organisational skills and confidence managing multiple tasks and timelines.
• An analytical mindset, good numeracy and an interest in customer segmentation and journeys.
• Confidence working with data and an eagerness to learn new systems and tools.
• Excellent attention to detail and a careful approach to checking customer communications.
• Clear, professional communication skills, written and verbal.
• A process-focused mindset and the ability to follow structured workflows.
• Good working knowledge of Excel, Word and PowerPoint.

Responsibilities

• Support BAU, lifecycle and loyalty communications across Email, Push, SMS and Direct Mail.
• Build and schedule email campaigns in Ometria, following approved briefs, templates and processes.
• Create audience selections using agreed targeting criteria, applying exclusions and completing checks before launch.
• Help set up, test and maintain automated customer journeys, documenting changes and escalating issues where needed.
• Coordinate briefs, assets, links and approvals with Creative, Editorial and other teams to keep activity on track and on-brand.
• Review test sends, campaign set-ups and proofs carefully before activity goes live.
• Support trade, lifecycle and loyalty Direct Mail campaigns with selections, critical paths, proofs and partner liaison.
• Keep campaign calendars, trackers and process documentation accurate and up to date.
• Compile weekly and monthly campaign results and support basic analysis to identify learnings and opportunities.

Skills

CRM experience

Campaign coordination

Analytical mindset

Data analysis

Excel

PowerPoint

Communication skills

Team player

Time management

Tools

Ometria

Job description

Our Role

We’re looking for an enthusiastic and highly organised CRM Assistant to support the day-to-day delivery of customer communications across our BAU, lifecycle and loyalty programmes.

Reporting to the CRM Manager – BAU and working closely with the CRM Manager – Loyalty & Lifecycle, you will support campaigns across Email, Push, SMS and Direct Mail, with Email as your main focus. You’ll be trained to build campaigns, select audiences and support automated journeys in Ometria, while coordinating assets and timelines, carrying out quality checks and helping the team understand campaign performance.

What you’ll be doing

• Support BAU, lifecycle and loyalty communications across Email, Push, SMS and Direct Mail.
• Build and schedule email campaigns in Ometria, following approved briefs, templates and processes.
• Create audience selections using agreed targeting criteria, applying exclusions and completing checks before launch.
• Help set up, test and maintain automated customer journeys, documenting changes and escalating issues where needed.
• Coordinate briefs, assets, links and approvals with Creative, Editorial and other teams to keep activity on track and on-brand.
• Review test sends, campaign set-ups and proofs carefully before activity goes live.
• Support trade, lifecycle and loyalty Direct Mail campaigns with selections, critical paths, proofs and partner liaison.
• Keep campaign calendars, trackers and process documentation accurate and up to date.
• Compile weekly and monthly campaign results and support basic analysis to identify learnings and opportunities.

What skills & experience you’ll need

• Some experience in marketing, CRM, ecommerce or campaign coordination.
• Strong organisational skills and confidence managing multiple tasks and timelines.
• An analytical mindset, good numeracy and an interest in customer segmentation and journeys.
• Confidence working with data and an eagerness to learn new systems and tools.
• Excellent attention to detail and a careful approach to checking customer communications.
• Clear, professional communication skills, written and verbal.
• A process-focused mindset and the ability to follow structured workflows.
• Good working knowledge of Excel, Word and PowerPoint.
• You’re enthusiastic about CRM and excited to build a career across campaign delivery, data and automation.
• You’re a supportive team player who enjoys collaborating with others.
• You’re proactive, curious and comfortable asking questions and taking initiative.

What we’ll offer you

• Discount - Up to 50% discount (dependent on contract type)
• Holiday - 23 days, increasing to 25 days with length of service
• Holiday Buy - Opportunity to buy up to an additional 5-day holiday
• 20% Bonus Potential - In addition to our competitive salaries, all our employees are entitled to join a discretionary bonus scheme (based on policy eligibility)
• Wagestream Money Management App - Access to Wagestream gives you power over your pay and supports financial wellbeing
• Continued Development - We offer structured support from our own in-house Learning and Development Hub
• Pension Scheme
• Life Assurance
• White City House (Soho House Group) Tenants Membership at a discounted rate, offering access to facilities in the House

Additional Benefits

• Fruit basket daily
• Tea and coffee provided
• Hybrid working pattern with WFH - option on Mondays and Fridays
• Social - Christmas party/social events throughout the year
• Seasonal Sample Sales
• Volunteer Day - with a charity of your choice
• Great Location - Close to transport links - over ground Shepherds Bush station /underground White City & Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gym

Our Equality Diversity and Inclusion statement of commitment

At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities.

We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated. Where difference is respected, encouraged, and celebrated. Where you can feel you belong.

We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process.

We’d love you to join us on our journey.

Our Sustainability statement of commitment

We are committed to building a sustainable legacy that will enable a brighter future for people and our planet. We believe this should be reflected in everything we do.