CRM & Email Marketing Manager

Monsoon Accessorize; England; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

25 days holiday

Bonus day off after 6 months

Pension plan

Life assurance

Flexible working approach

Generous staff discount

Interest-free season ticket loans

Discounted gym membership

Job summary

A dynamic retail company is seeking a CRM & Email Marketing Manager to enhance their digital function. The role involves developing CRM strategies, executing email marketing campaigns, and managing a team. Ideal candidates will have over 5 years of experience in CRM and email marketing, with strong analytical and communication skills. This position offers a flexible working approach and generous perks, including a staff discount and additional holiday options.

Qualifications

• Minimum of 5 years' experience in CRM and email marketing.
• Strong understanding of email marketing best practices.
• Experience with email automation tools.
• Track record of managing a loyalty program.
• Excellent communication and interpersonal skills.

Responsibilities

• Develop and execute a CRM strategy to improve customer retention.
• Lead email marketing campaigns and oversee segmentation.
• Manage the implementation of email automation tools.
• Monitor campaign performance and optimize based on data.
• Oversee the loyalty program activities.

Skills

CRM strategy development

Email marketing campaigns

Audience segmentation

A/B testing

Analytical skills

Team management

Tools

Salesforce Marketing Cloud

Ometria

Job description

We are looking for a CRM & Email Marketing Manager to support in enhancing our digital function.

This is a twelve month fixed term contract.

What will you do as a CRM and Email Marketing Manager?

• Develop and execute a CRM strategy that focuses on improving customer retention, increasing customer engagement and driving revenue growth.
• Lead the development and implementation of email marketing campaigns, including audience segmentation, content development, and A/B testing.
• Collaborate with cross-functional teams, including Marketing, Merchandising, Data & Analytics and Customer Service, to ensure that email campaigns are aligned with business goals.
• Own and manage the ‘Treats’ loyalty scheme – responsible for campaign activity in store and online, with the aim to drive frequency and retention.
• Develop and maintain a CRM calendar that maps out the frequency and content of all email & SMS communications.
• Analyse email & SMS campaign performance and make data-driven recommendations for optimization.
• Manage SMS budget.
• Monitor industry trends and best practices to ensure that our email campaigns remain innovative and effective.
• Manage our Email Marketing Executive, providing guidance, training and mentoring as needed.
• Oversee the implementation of email automation tools and technologies.
• Forecast sales and revenue with campaign plans.
• Ensure compliance with email marketing regulations, including Anti-SPAM and GDPR.

What will you need to succeed as a CRM and Email Marketing Manager?

• Minimum of 5 years' experience in CRM and email marketing, with a proven track record of delivering successful email campaigns.
• Strong understanding of email marketing best practices, including audience segmentation, content development, and A/B testing.
• Experience with email automation tools and technologies, such as Salesforce Marketing Cloud, Ometria, or similar.
• Track record of playing a part in a successful loyalty program.
• SQL knowledge an advantage but not essential.
• Strong analytical skills and the ability to use data to drive decision-making.
• Experience developing and evolving a loyalty program from the ground up.
• Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
• Experience managing and mentoring a team of email marketers.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Knowledge of email marketing regulations.

What will we offer you in return?

• 25 days holiday with the option to purchase additional holiday through our salary sacrifice scheme
• Bonus day off each year after 6 months service
• A pension that you will be automatically enrolled in after 3 months
• Life assurance (subject to participating in the pension scheme)
• A flexible working approach
• Early pay day Friday finish
• A generous staff discount with up to 50% discount on our products
• Interest free season ticket loans
• Discounted gym membership at our on campus gym
• Additional discounts such as Westfield discount, Taste card membership etc

If this all sounds great and you feel you are who we are looking for, let us know and apply today.

At Monsoon Accessorize we don’t focus only on what we do, we also care about how we do it. Our values and the way we behave are important to us.

We are committed to creating a diverse and inclusive workforce and an environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people and are an equal opportunity employer. We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will also consider flexible working requests for all roles, unless operational requirements prevent otherwise.

We provide reasonable accommodations as needed to people with disabilities to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at [e-mail] to request discuss any specific requirements.