CRM Executive

The Perfume Shop; High Wycombe; Hybrid; GBP 27,000 - 33,000; Full time

Benefits offered by this job

25 days holiday

Discretionary bonus

Hybrid working

Staff discount

Life Assurance

Cycle to work

TPS Perks

Job summary

The Perfume Shop is seeking a CRM Executive to lead targeted customer communications that drive engagement and loyalty. You will design and deliver CRM campaigns and lifecycle activity, using segmentation and performance data to build journeys that connect with customers.

Hybrid working is offered (3 days in the office, 2 days off-site). A discretionary bonus and staff discounts accompany a salary of up to £30,000 per annum.

Qualifications

• Experience in a CRM, campaign or lifecycle marketing role.
• Experience building customer segmentation, audience targeting and campaign workflows within CRM platforms.
• Strong understanding of customer segmentation, targeting and lifecycle marketing.
• Analytical mindset with ability to use customer data to drive recommendations and performance improvements.
• Strong organisational skills and attention to detail, able to manage multiple campaigns.

Responsibilities

• Define campaign targeting and segmentation based on customer behaviour and priorities.
• Build and manage audience selections within CRM tools for effective journeys.
• Design CRM campaign workflows including triggers, logic and exclusions.
• Collaborate with CRM, Brand and Digital teams to translate plans into communications.
• Monitor campaign and journey performance and identify improvement opportunities.
• Support test-and-learn activity to refine targeting and design.

Skills

CRM experience

Audience segmentation

Campaign workflows

Analytics mindset

Cross-functional collaboration

Job description

We’re looking for a customer-focused CRM Executive to join our Customer Team and play a key role in creating targeted customer communications that drive engagement, loyalty and long-term customer value.

You’ll design and deliver CRM campaigns and lifecycle activity that support customer engagement, repeat purchase and business performance. Working within the Customer Strategy Team, you’ll use customer insight, segmentation and campaign performance data to build relevant and effective customer journeys that help us better connect with our customers.

Salary: Up to £30,000 per annum

What You’ll Do

• Define campaign targeting and segmentation based on customer behaviour, lifecycle stage and commercial priorities.
• Build and manage audience selections within CRM tools, ensuring accurate targeting and effective customer journey design.
• Design CRM campaign workflows, including triggers, logic, exclusions and lifecycle journeys.
• Work closely with CRM, Brand and Digital teams to translate campaign plans into engaging customer communications.
• Monitor campaign and journey performance, identifying opportunities to improve engagement, conversion and retention.
• Support test-and-learn activity, continuously refining targeting, segmentation and campaign design to improve results.

What You’ll Bring

• Experience in a CRM, campaign or lifecycle marketing role.
• Experience building customer segmentation, audience targeting and campaign workflows within CRM platforms.
• A strong understanding of customer segmentation, targeting and lifecycle marketing.
• An analytical mindset with the ability to use customer data and insight to drive recommendations and performance improvements.
• Strong organisation skills, attention to detail and the ability to manage multiple campaigns effectively.
• A collaborative approach, with experience working across Digital, Brand and Marketing teams to deliver successful customer campaigns.

What You’ll Gain

• 25 days holiday plus bank holidays.
• Discretionary Bonus – We love to share our success with you!
• Access to Stream, to support your financial wellbeing needs, giving you more control and flexibility with your pay.
• Hybrid Working! 3 days office and 2 days off‑site.
• Access to our TPS Perks which offers you a variety of saving and discount options.
• Buy & Sell Holiday scheme and Life Assurance.
• 20% staff discount, as well as discounts at Superdrug and Three Mobile.
• Round the clock support from our partnership with RetailTrust.
• Cycle to work scheme for those who don’t mind riding up the hills of High Wycombe.

“We’re a sociable bunch of down-to‑earth people, who enjoy our work and each other’s company”

The Perfume Shop is an equal opportunity employer that is committed to supporting diversity and inclusion within our work environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.