CRM Executive

Iceland Food Group; Aston; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading retail company is looking for a dedicated CRM Executive in Aston, UK. The role involves supporting the CRM agenda, optimizing email communications, and managing campaigns to enhance customer loyalty. Strong experience in A/B testing and marketing tools, along with excellent communication skills, are essential. The position offers a dynamic work environment with a range of employee benefits, including discounts and holidays.

Benefits

15% discount in stores

30% discount at restaurants

33 days holiday

Pension plan

Free onsite parking

Electric car charging

Subsidised restaurant

Christmas vouchers

Refer a Friend Scheme

Christmas Savings scheme

Discounted dry cleaning

Long service awards

Qualifications

• Experience in creating CRM communications.
• Hands-on experience of building and deploying campaigns.
• Knowledge of CRM best practices and benchmarks.
• Attention to detail and strong communication skills.

Responsibilities

• Support the CRM agenda and optimize communications.
• Perform email delivery activities including campaign development.
• Manage relationship with UX and design teams.
• Coordinate marketing campaigns and share results.

Skills

Creating CRM communications

A / B testing

Building and deploying campaigns

CRM best practices

Results driven

Multi-tasking in fast-paced environment

Tools

Salesforce

Exact Target / Marketing Cloud

Google Analytics

Excel

Job description

Are you a driven , commercially focused CRM Executive?

If so this role could be for you..

Here at Iceland were different. We care. Were not a dull stuffy corporate. Were one big team. A diverse group of people who get stuck in and work together. If this is how you like to work then please read on.

Purpose of the role

Support the CRM agenda within marketing at Iceland, continually optimising and evolving our CRM communications to drive online transactions and benefit the broader marketing objective of driving multi-channel transactions through increased loyalty and Lifetime value of customers

Perform day to day email delivery activities including, but not limited to, email campaign development, testing, scheduling, deployment and monitoring of one-time, recurring, triggered and dynamic email campaigns.

Campaign activity focused on, but not limited to, Trade, cross sell and upsell communication

Coordinate with Trade Managers and design resources to procure creative assets.

Coordinate with wider marketing and Trade teams to develop campaigns and share results

Manage relationship with UX and design team to share learning and drive engaging content

Apply knowledge of multiple aspects of email marketing including dynamic program implementation, A / B testing, and general industry trends and metrics.

Apply knowledge of best practice ecommerce

Skills

• Ideally experience in creating CRM communications
• Experience with A / B testing
• Hands on experience of building and deploying campaigns in a marketing cloud platform ideally email / SMS / Push notifications
• Knowledge of CRM best practices and benchmarks
• Retail industry preferred although not essential
• You need to be results driven and commercially aware
• You need to be able to juggle multiple tasks, can work to a plan and work in a fast pace, reactive environment

Experience

• You need to have excellent attention to detail
• An excellent communicator with strong verbal and written skills
• Key Stakeholder management
• Agile and responsive to trading requirements
• Comfortable with working under pressure

Specialist skills and knowledge

• Strong understanding of CRM cross sell / upsell techniques
• essential
• Strong understanding of campaign implementation - essential
• A / B testingessential
• Marketing automation tool experience - preferred
• Salesforce
• Exact Target / Marketing Cloud experience
• preferred
• Google Analytics
• Essential
• Excel - Essential

Make a difference to your career, we expect a lot but youll get a lot back in return. We will help you grow and develop your career and give you the freedom to show that you really care.

Alongside this we can offer you

• 15% discount in Iceland stores
• 30% discount at Club Individual Restaurants
• 33 days holiday (including bank holidays)
• Pension (NEST)
• Free onsite parking
• Onsite electric car charging ports
• Subsidised staff restaurant and Costa Coffee
• Christmas vouchers
• Refer a Friend Scheme
• Christmas Savings scheme
• Discounted dry cleaning
• Long service awards