CRM & Email Automation Specialist — Onsite Lisbon

Air Apps; Greater London; On-site; GBP 33,000 - 50,000; Full time

Benefits offered by this job

Apple hardware ecosystem for work

Annual Bonus

Top-tier Health and Life Insurance

Transportation Budget

Coverflex benefits package

Air Conference

Pension Fund

Urban Sports Club membership

Meals 100% free at the hub

Job summary

Air Apps in Lisbon is seeking a CRM Specialist to lead the management and optimization of CRM systems and email marketing campaigns. You will drive drip marketing, segmentation, automation, and lead nurturing to boost engagement and retention.

You will work with HubSpot, Marketo, Salesforce, or Klaviyo, applying email marketing best practices and data-driven optimization across campaigns. This is a fully onsite role at our Lisbon office, with relocation support available; collaborate closely

Qualifications

• 3+ years of experience in CRM management or email marketing.
• Hands-on experience with HubSpot, Marketo, Salesforce, or Klaviyo.
• Strong understanding of email marketing best practices and automation workflows.
• Experience with A/B testing and personalization strategies.
• Knowledge of lead scoring and customer journey mapping.
• Familiarity with HTML/CSS for email formatting is a plus.
• Analytical mindset with experience using Google Analytics and CRM dashboards.

Responsibilities

• Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies.
• Manage CRM workflows, segmentation, and customer lifecycle automation.
• Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance.
• Track and analyze email open rates, CTR, conversion rates, and engagement metrics.
• Optimize email templates, perform A/B testing, and improve deliverability.
• Create and maintain customer segmentation strategies for targeted campaigns.
• Collaborate with marketing, sales, and product teams to personalize interactions.
• Implement behavioral triggers and automation workflows to improve retention.
• Ensure GDPR, CCPA, and email marketing regulations compliance.
• Stay up to date with CRM trends and personalization strategies.

Skills

CRM management

Email marketing

Marketing automation

A/B testing

Personalization

Lead scoring

Drip campaigns

Customer journey mapping

HTML/CSS (emails)

Google Analytics

Tools

HubSpot

Marketo

Salesforce

Klaviyo

Google Analytics

Job description

Air Apps in Lisbon is seeking a CRM Specialist to lead the management and optimization of CRM systems and email marketing campaigns. You will drive drip marketing, segmentation, automation, and lead nurturing to boost engagement and retention.

You will work with HubSpot, Marketo, Salesforce, or Klaviyo, applying email marketing best practices and data-driven optimization across campaigns. This is a fully onsite role at our Lisbon office, with relocation support available; collaborate closely