Growth-Driven Email & CRM Automation Lead

The Portfolio Group; Manchester; On-site; GBP 35,000 - 55,000; Full time

Job summary

The Portfolio Group, on behalf of our Manchester-based client, is seeking an Automations Campaigns Executive to own email marketing campaigns, nurture programmes, and segmentation strategies that drive growth. You will shape automation and email marketing strategy and collaborate with a dynamic marketing team.

The role focuses on setting up campaigns, optimizing journeys, and reporting on performance. You will work with platforms like Marketo, HubSpot, and Salesforce Marketing Cloud, analyze

Qualifications

• Advanced proficiency with marketing platforms (Marketo, Adobe, HubSpot, SFMC).
• Experience building multi-channel journeys.
• Experience with lead scoring and multi-touch attribution.
• Strong data analysis and reporting skills.

Responsibilities

• Set up and monitor email campaigns and automations.
• Build, manage, and optimize prospect and customer journeys.
• Oversee CRM performance and health.
• Leverage technology to enhance lead management.
• Elevate the martech stack to industry-leading standards.
• Provide detailed reports on email journeys and performance.
• Collaborate with sales to optimize nurture programs.

Skills

Marketo

Adobe Marketing Cloud

HubSpot

Salesforce Marketing Cloud

SQL

Velocity

Dynamic content

Lead scoring

Multi-touch attribution

Data analysis

Tools

AdBridge

CRM Integrations

SQL

Job description

The Portfolio Group, on behalf of our Manchester-based client, is seeking an Automations Campaigns Executive to own email marketing campaigns, nurture programmes, and segmentation strategies that drive growth. You will shape automation and email marketing strategy and collaborate with a dynamic marketing team.

The role focuses on setting up campaigns, optimizing journeys, and reporting on performance. You will work with platforms like Marketo, HubSpot, and Salesforce Marketing Cloud, analyze