CRM Specialist

Air Apps; Greater London; On-site; GBP 33,000 - 50,000; Full time

Benefits offered by this job

Apple hardware ecosystem for work

Annual Bonus

Top-tier Health and Life Insurance

Transportation Budget

Coverflex benefits package

Air Conference

Pension Fund

Urban Sports Club membership

Meals 100% free at the hub

Job summary

Air Apps in Lisbon is seeking a CRM Specialist to lead the management and optimization of CRM systems and email marketing campaigns. You will drive drip marketing, segmentation, automation, and lead nurturing to boost engagement and retention.

You will work with HubSpot, Marketo, Salesforce, or Klaviyo, applying email marketing best practices and data-driven optimization across campaigns. This is a fully onsite role at our Lisbon office, with relocation support available; collaborate closely

Qualifications

• 3+ years of experience in CRM management or email marketing.
• Hands-on experience with HubSpot, Marketo, Salesforce, or Klaviyo.
• Strong understanding of email marketing best practices and automation workflows.
• Experience with A/B testing and personalization strategies.
• Knowledge of lead scoring and customer journey mapping.
• Familiarity with HTML/CSS for email formatting is a plus.
• Analytical mindset with experience using Google Analytics and CRM dashboards.

Responsibilities

• Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies.
• Manage CRM workflows, segmentation, and customer lifecycle automation.
• Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance.
• Track and analyze email open rates, CTR, conversion rates, and engagement metrics.
• Optimize email templates, perform A/B testing, and improve deliverability.
• Create and maintain customer segmentation strategies for targeted campaigns.
• Collaborate with marketing, sales, and product teams to personalize interactions.
• Implement behavioral triggers and automation workflows to improve retention.
• Ensure GDPR, CCPA, and email marketing regulations compliance.
• Stay up to date with CRM trends and personalization strategies.

Skills

CRM management

Email marketing

Marketing automation

A/B testing

Personalization

Lead scoring

Drip campaigns

Customer journey mapping

HTML/CSS (emails)

Google Analytics

Tools

HubSpot

Marketo

Salesforce

Klaviyo

Google Analytics

Job description

At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco,we’ve remained self-funded while reaching over 100 million downloads worldwide.

Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.

Join us on this journey to redefine resource management—and change lives along the way.

The Role

As a CRM Specialist at Air Apps, you will be responsible for managing and optimizing customer relationship management (CRM) systems and email marketing campaigns. You will work on drip marketing, segmentation, automation, and lead nurturing strategies to enhance customer engagement and retention.

This role requires expertise in CRM platforms such as HubSpot, Marketo, Salesforce, or Klaviyo, as well as a strong understanding of email marketing best practices, automation workflows, and data-driven optimization.

• This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross‑functional teams in person and contribute to a dynamic and fast‑paced environment. We are open to support with relocation efforts.

Responsibilities

• Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies.
• Manage and optimize CRM workflows, segmentation, and customer lifecycle automation.
• Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance.
• Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics.
• Optimize email templates, A/B test subject lines, and improve deliverability.
• Create and maintain customer segmentation strategies for targeted campaigns.
• Collaborate with marketing, sales, and product teams to personalize customer interactions.
• Implement behavioral triggers and automation workflows to improve retention.
• Ensure compliance with GDPR, CCPA, and email marketing regulations.
• Stay up to date with CRM trends, personalization strategies, and automation best practices.

Requirements

• Around 3+ years of experience in CRM management, email marketing, or marketing automation.
• Hands‑on experience with HubSpot, Marketo, Salesforce, Klaviyo, or similar platforms.
• Strong understanding of email marketing best practices, segmentation, and automation workflows.
• Experience with A/B testing, personalization, and dynamic content strategies.
• Knowledge of lead scoring, drip campaigns, and customer journey mapping.
• Familiarity with HTML/CSS for email formatting is a plus.
• Analytical mindset with experience using Google Analytics, CRM dashboards, and reporting tools.
• Strong attention to detail and ability to optimize email deliverability and engagement rates.
• Experience working in fast‑paced, data‑driven marketing environments.

What benefits are we offering?

• Apple hardware ecosystem for work.
• Annual Bonus
• Top‑tier Health and Life Insurance for peace of mind.
• Transportation Budget to support your commute needs.
• Coverflex benefits package for meal allowances, well‑being, and more.
• Air Conference - an opportunity to meet the team, collaborate, and grow together.
• Pension Fund to support your long‑term financial planning.
• Urban Sports Club membership to keep you active.
• Meals 100% free at the hub.

Diversity & Inclusion

At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.

Application Disclaimer

At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.