CRM Campaigns Lead – Hybrid (Email & Push)

Future PLC; Bath; Hybrid; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Uncapped leave

Enhanced parental leave

Private medical care

Profit sharing bonus

Refer a friend scheme

Well-being support

Share Incentive Plan

Pension scheme 5% match

Free drinks and snacks

Job summary

Future plc in Bath is seeking a CRM/Email Marketing Specialist to support B2C campaigns, driving retention and revenue through targeted email, push, and onsite messaging. You’ll use Iterable, HTML, Excel and GSuite to build, test, and optimize multi-channel campaigns with a data-driven mindset.

Working hybrid, you’ll collaborate with Editorial, Technology, Legal and Subscriptions teams to deliver impactful campaigns while ensuring GDPR compliance and accurate customer data.

Qualifications

• Proven experience in digital marketing or CRM campaign management within a consumer-facing environment.
• Hands-on familiarity with email marketing automation platforms like Iterable.
• Basic understanding of HTML and its practical application in email formatting.
• Strong numerical and analytical skills with proficiency in Microsoft Excel and GSuite.
• Understanding of email regulations, GDPR requirements, and data protection standards.
• Collaborative mindset with strong communication skills and exceptional attention to detail.
• Demonstrable experience supporting CRM, email, or digital marketing campaign delivery.
• Proficiency in using CRM platforms such as Iterable or similar marketing automation software.
• Working knowledge of HTML, Microsoft Excel, and GSuite tools.
• Ability to interpret campaign data to inform marketing improvements.
• Capability to collaborate with cross-functional teams in our Bath office.

Responsibilities

• Build, schedule, test, and deploy multi-channel promotional campaigns across email, push, and onsite platforms.
• Partner with marketing and editorial teams to execute data capture forms, surveys, and lead generation initiatives.
• Monitor and analyze campaign performance metrics to recommend continuous improvements and testing strategies.
• Apply database segmentation criteria to ensure campaigns target specific customer audiences effectively.
• Collaborate with customer service teams to update customer records and manage GDPR requests promptly.
• Support monthly subscriptions planning while tracking campaign deliverables against team goals.

Skills

Iterable

HTML

Excel

GSuite

CRM campaign management

Data protection awareness

Analytical skills

Campaign delivery

Cross-functional collaboration

Tools

Iterable

HTML email

Excel

Job description

Future plc in Bath is seeking a CRM/Email Marketing Specialist to support B2C campaigns, driving retention and revenue through targeted email, push, and onsite messaging. You’ll use Iterable, HTML, Excel and GSuite to build, test, and optimize multi-channel campaigns with a data-driven mindset.

Working hybrid, you’ll collaborate with Editorial, Technology, Legal and Subscriptions teams to deliver impactful campaigns while ensuring GDPR compliance and accurate customer data.