CRM Manager: End-to-End Campaign Ownership & Growth

The Candidate Recruitment Agency; Manchester; On-site; GBP 55,000 - 75,000; Full time

Job summary

The Candidate Recruitment Agency in Manchester is seeking an experienced CRM Manager to own end-to-end CRM strategy across email and SMS. You will plan campaigns, analyse performance and drive conversion with data-driven insights.

You will lead segmentation, testing and optimization, collaborating with creative teams and senior stakeholders to deliver impactful customer journeys. Strong Excel and CRM/CDP experience are essential.

Qualifications

• End-to-end CRM experience across email and SMS.
• Ability to analyse large datasets and translate performance into commercial recommendations.
• Strong analytical skills and advanced Excel.

Responsibilities

• Plan and deliver multi-channel email and SMS campaigns.
• Monitor and report on CRM KPIs across engagement and conversion.
• Optimise communications to improve performance and journeys.
• Utilise data segmentation to maximise conversion.
• Collaborate with creative teams on email builds and campaigns.
• Lead A/B testing and translate insights into actions.
• Support CRM strategy and best practice development.
• Drive continuous improvement across the CRM function.

Skills

CRM management

Email marketing

SMS marketing

Data analysis

Bloomreach

Excel advanced

Segmentation

A/B testing

Stakeholder comms

HTML email

Tools

Bloomreach

Job description

The Candidate Recruitment Agency in Manchester is seeking an experienced CRM Manager to own end-to-end CRM strategy across email and SMS. You will plan campaigns, analyse performance and drive conversion with data-driven insights.

You will lead segmentation, testing and optimization, collaborating with creative teams and senior stakeholders to deliver impactful customer journeys. Strong Excel and CRM/CDP experience are essential.