CRM Campaigns Lead - Hybrid Email & App Personalised

Card Factory; Wakefield; Hybrid; GBP 55,000 - 70,000; Full time

Job summary

Card Factory is seeking a commercially minded Senior Executive - CRM Campaigns to lead engaging, personalised communications across email and app channels. Based at our Wakefield Support Centre, this role offers hybrid working with 2-3 days per week in the office and cross-functional collaboration with Marketing, Commercial, Trading and Data teams.

You will plan, build, deploy and optimise campaigns, leveraging segmentation and testing to maximise performance and drive business growth.

Qualifications

• Experience delivering email marketing or CRM campaigns.
• Experience using Adobe Journey Optimiser, Customer Journey Analytics.
• Knowledge of HTML and CSS for email campaign setup.
• Strong segmentation, personalisation and testing capabilities.
• Analytical mindset with data-driven decision making.

Responsibilities

• Plan, build, deploy and optimise email and app campaigns.
• Manage end-to-end CRM campaigns from briefing to reporting.
• Use Journey tools to deliver personalised customer experiences.
• Collaborate with teams and partners to identify opportunities and run testing plans.
• Develop segmentation and lifecycle strategies to grow engagement.

Skills

Email marketing

Adobe Journey Optimiser

Customer Journey Analytics

HTML/CSS

Segmentation

Personalisation

Testing

Data analysis

Tools

Adobe Journey Optimiser

Customer Journey Analytics

Job description

Card Factory is seeking a commercially minded Senior Executive - CRM Campaigns to lead engaging, personalised communications across email and app channels. Based at our Wakefield Support Centre, this role offers hybrid working with 2-3 days per week in the office and cross-functional collaboration with Marketing, Commercial, Trading and Data teams.

You will plan, build, deploy and optimise campaigns, leveraging segmentation and testing to maximise performance and drive business growth.