CRM Campaigns Lead: Personalisation & Lifecycle (Hybrid)

DC Thomson; Dundee; Hybrid; GBP 36,000 - 52,000; Full time

Benefits offered by this job

Hybrid and flexible working options

34 days annual leave (including public

p renovation

Job summary

DC Thomson is seeking a CRM Specialist to own high-impact CRM campaigns and lifecycle journeys across a portfolio of subscription brands. You will plan, build and optimise newsletters and automated journeys, using segmentation and personalization to drive engagement and value.

Reporting to the Head of CRM, you’ll collaborate with marketing, brand and commercial teams, maintaining QA standards and using data-driven insights to improve performance in a fast-paced hybrid environment.

Qualifications

• Proven experience delivering CRM, email marketing and lifecycle campaigns.
• Hands-on experience with CRM platforms (HubSpot, Iterable, Braze).
• Strong segmentation, personalisation, automation and lifecycle marketing.
• Experience using data and customer insights to inform decisions.
• Knowledge of email deliverability and compliance.
• Experience running A/B tests and applying learnings.
• Excellent analytical and problem-solving skills.
• Strong stakeholder management and communication.
• Curious, analytical mindset with action orientation.
• Proactive, collaborative and customer-focused

Responsibilities

• Own the end-to-end delivery and performance of CRM campaigns and lifecycle journeys.
• Plan, build, QA and deploy email communications across multiple brands.
• Manage CRM calendars and coordinate activity across brands.
• Analyse newsletter and journey performance seeking optimisation opportunities.
• Develop testing and optimisation plans to improve engagement and retention.
• Use segmentation and automation to deliver relevant customer experiences.
• Turn campaign data into actionable insights for stakeholders.
• Help customers understand the value of their subscriptions.
• Support communities around publications through CRM strategies.
• Collaborate with marketing, brand and commercial teams for aligned communications.
• Maintain high QA standards and CRM best practices

Skills

CRM campaigns

Email marketing

Lifecycle marketing

Data analysis

Segmentation

Personalisation

A/B testing

Stakeholder management

Tools

HubSpot

Iterable

Braze

Looker

Job description

DC Thomson is seeking a CRM Specialist to own high-impact CRM campaigns and lifecycle journeys across a portfolio of subscription brands. You will plan, build and optimise newsletters and automated journeys, using segmentation and personalization to drive engagement and value.

Reporting to the Head of CRM, you’ll collaborate with marketing, brand and commercial teams, maintaining QA standards and using data-driven insights to improve performance in a fast-paced hybrid environment.