CRM Campaigns Lead Email SMS & Personalisation

WeComm; Manchester; On-site; GBP 30,000 - 40,000; Full time

Job summary

A growing premium eCommerce brand in the UK is seeking a CRM Executive to own the planning and execution of multi-channel campaigns across email, SMS, and automated journeys. You will shape customer lifecycle strategies while working closely with various teams to analyse performance and optimise campaigns. Ideal candidates should have 1-3 years of CRM experience, be confident in using Klaviyo, and possess strong analytical skills. This is an exciting opportunity to make a genuine impact in a rapidly scaling business.

Qualifications

• 1-3 years of CRM experience with a focus on both creative and analytical marketing.
• Confidence in using platforms like Klaviyo and understanding lifecycle marketing.
• Able to thrive in a fast-paced environment while being detail-oriented.

Responsibilities

• Plan and execute multi-channel campaigns across email, SMS, and automated journeys.
• Shape customer lifecycle from acquisition through retention and loyalty.
• Analyse performance and optimise campaigns to drive engagement and revenue.

Skills

CRM experience

Campaign optimisation

Detail-oriented

Organised

Commercially minded

A/B testing

Segmentation

Tools

Klaviyo

Job description

A growing premium eCommerce brand in the UK is seeking a CRM Executive to own the planning and execution of multi-channel campaigns across email, SMS, and automated journeys. You will shape customer lifecycle strategies while working closely with various teams to analyse performance and optimise campaigns. Ideal candidates should have 1-3 years of CRM experience, be confident in using Klaviyo, and possess strong analytical skills. This is an exciting opportunity to make a genuine impact in a rapidly scaling business.