CRM Marketing Lead — Email & SMS Growth

House of CB, London; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

House of CB, London, seeks a CRM expert to take charge of email and SMS programs, driving retention and customer value. Responsibilities include developing CRM strategies, executing campaigns, and enhancing segmentation to improve customer engagement. The ideal candidate should have over 5 years of CRM experience, preferably within the fashion or beauty e-commerce sector, coupled with strong analytical skills and a collaborative approach. Join a global brand focused on creating premium customer experiences.

Qualifications

• 5+ years of CRM or lifecycle marketing experience, ideally in fashion or beauty.
• Hands-on experience with email service providers and SMS platforms.
• Strong analytical mindset for data-driven actions.

Responsibilities

• Own the CRM strategy for email and SMS aligned to brand goals.
• Plan and deploy campaigns and customer lifecycle journeys.
• Develop a segmentation strategy for targeted messaging.

Skills

CRM or lifecycle marketing experience

Hands-on experience with Klaviyo or similar

Analytical mindset

Collaboration skills

Understanding of segmentation and automation best practices

Job description

House of CB, London, seeks a CRM expert to take charge of email and SMS programs, driving retention and customer value. Responsibilities include developing CRM strategies, executing campaigns, and enhancing segmentation to improve customer engagement. The ideal candidate should have over 5 years of CRM experience, preferably within the fashion or beauty e-commerce sector, coupled with strong analytical skills and a collaborative approach. Join a global brand focused on creating premium customer experiences.