CRM Campaigns Lead (BAU) - Email, Push & SMS

The White Company; Greater London; Hybrid; GBP 30,000 - 45,000; Full time

Benefits offered by this job

Discount up to 50%

Holiday 23 days, 25 with service

Holiday Buy up to 5 days

20% Bonus Potential

Wagestream app

Continued Development Hub

Pension Scheme

Life Assurance

White City House tenants membership

Job summary

The White Company is seeking a CRM Executive (BAU) to join our marketing team. You will support day-to-day delivery and optimisation of Email, App Push and SMS campaigns across UK and international territories, coordinating with the ESP agency and internal teams to ensure high-quality CRM output.

You’ll help plan and maintain the BAU campaign calendar, brief Creative and Editorial teams, and push continuous improvement in customer experience and commercial outcomes.

Qualifications

• Experience in a marketing or CRM role coordinating email or digital campaigns, ideally in a B2C or D2C environment.
• Strong organisational skills, able to manage multiple campaigns, stakeholders and deadlines.
• Comfortable using data and reporting tools, with good Excel skills and confidence talking about performance and results.
• Clear written and verbal communication skills, with experience briefing creative teams and/or external agencies.
• Process-minded, used to working with calendars, critical paths and structured workflows.
• Stakeholder-management experience, especially with Trade, Buying & Merchandising and Creative.
• Proficient in Microsoft Excel, Word and PowerPoint; familiarity with Adobe Analytics is a plus.
• Naturally inquisitive with a ‘can-do’ attitude, always looking for ways to improve campaigns and customer experience.
• Curious about what makes campaigns successful and comfortable digging into results to find stories and opportunities.
• Detail-focused and proud of delivering high-quality, error-free work.
• A team player who builds strong relationships and is keen to grow their CRM skills and responsibility.

Responsibilities

• Assist in planning and maintaining the BAU campaign calendar across Email, Push and SMS.
• Support seasonal planning and contribute ideas to enhance customer experience and commercial outcomes.
• Create clear campaign briefs for Creative, Editorial and ESP agency with defined objectives and audiences.
• Brief ESP agency on campaign build, including layout, personalisation, segmentation and send settings.
• Coordinate approvals and keep campaigns aligned to trading and brand priorities.
• Liaise with Trade and Buying & Merchandising to feature the right products and categories.
• Review test sends, proofs and ensure links, copy and tracking are correct.
• Ensure email and push content aligns with wider brand messaging and online content.
• Support A/B tests and ensure variants are briefed and implemented.
• Monitor campaign performance and identify trends and optimisation opportunities.
• Produce weekly reporting and support deeper analysis for seasonal or promotional wash-ups.
• Maintain campaign documentation and guidelines for consistent workflows.
• Monitor competitor email and app activity and share best practices.
• Build a positive relationship with the ESP agency as day-to-day contact for BAU campaigns.

Skills

CRM coordination

Organisational skills

Excel skills

Written and verbal communication

Process-minded

Stakeholder management

Team player

Microsoft Office (Excel/Word/PowerPpt)

Analytical mindset

Tools

Microsoft Excel

Word

PowerPoint

Adobe Analytics

Job description

The White Company is seeking a CRM Executive (BAU) to join our marketing team. You will support day-to-day delivery and optimisation of Email, App Push and SMS campaigns across UK and international territories, coordinating with the ESP agency and internal teams to ensure high-quality CRM output.

You’ll help plan and maintain the BAU campaign calendar, brief Creative and Editorial teams, and push continuous improvement in customer experience and commercial outcomes.