CRM Manager

The Candidate Recruitment Agency; Manchester; On-site; GBP 55,000 - 75,000; Full time

Job summary

The Candidate Recruitment Agency in Manchester is seeking an experienced CRM Manager to own end-to-end CRM strategy across email and SMS. You will plan campaigns, analyse performance and drive conversion with data-driven insights.

You will lead segmentation, testing and optimization, collaborating with creative teams and senior stakeholders to deliver impactful customer journeys. Strong Excel and CRM/CDP experience are essential.

Qualifications

• End-to-end CRM experience across email and SMS.
• Ability to analyse large datasets and translate performance into commercial recommendations.
• Strong analytical skills and advanced Excel.

Responsibilities

• Plan and deliver multi-channel email and SMS campaigns.
• Monitor and report on CRM KPIs across engagement and conversion.
• Optimise communications to improve performance and journeys.
• Utilise data segmentation to maximise conversion.
• Collaborate with creative teams on email builds and campaigns.
• Lead A/B testing and translate insights into actions.
• Support CRM strategy and best practice development.
• Drive continuous improvement across the CRM function.

Skills

CRM management

Email marketing

SMS marketing

Data analysis

Bloomreach

Excel advanced

Segmentation

A/B testing

Stakeholder comms

HTML email

Tools

Bloomreach

Job description

A well-established, high-growth consumer business is looking to appoint an experiencedCRM Manager

This is an excellent opportunity for an ambitious CRM professional who is already operating at CRM Manager or Senior CRM Executive level and wants the opportunity to have genuine ownership and impact across a large customer database.

The role

You’ll play a key role in developing and delivering a multi-channel CRM strategy, with a particular focus on email and SMS communications. You’ll be responsible for planning campaigns, analysing performance, improving customer journeys and using data and testing to drive conversion and engagement.

Key responsibilities include:

• Planning and delivering targeted email and SMS campaigns
• Monitoring and reporting on commercial, engagement and CRM KPIs
• Optimising existing communications to improve performance
• Using customer data and segmentation to maximise conversion
• Working closely with creative teams on campaign development and email builds
• Leading A/B testing and turning insights into actionable recommendations
• Working with senior marketing stakeholders on wider business requirements
• Supporting the development of CRM processes, strategy and best practice
• Helping drive continuous improvement across the CRM function

About you

We’re looking for someone with strong end-to-end CRM experience who is confident working with large datasets and translating complex performance information into clear commercial recommendations.

You’ll ideally have:

• Strong experience within CRM, ideally across email and SMS
• Experience working with a CRM/CDP platform — Bloomreach experience would be advantageous
• Strong analytical and numerical skills, with advanced Excel knowledge
• Experience with segmentation, testing and campaign optimisation
• Excellent organisation and attention to detail
• Strong stakeholder and communication skills
• A commercial mindset and genuine interest in customer behaviour and conversion
• Experience supporting or managing people, with an interest in developing others
• An understanding of HTML/email build would be advantageous

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.

Take a look at all of our live jobs! Check out our latest opportunities in:

You can also read our latest blogs on industry news and advice!