CRM Campaigns Architect — Retention & Insights

Betway Group; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Betway Group in London is looking for a results-driven CRM professional to own multi-channel campaigns and drive customer engagement. You’ll coordinate with design and marketing teams to craft compelling content and journeys, and you’ll monitor performance to optimize retention and ROI.

In this fast-paced role you’ll ensure accuracy, data integrity and regulatory compliance, while identifying opportunities to automate workflows and improve processes as Betway scales.

Qualifications

• 2+ years of experience in CRM, email marketing or related customer engagement role.
• Excellent written and verbal communication, with ability to break down complex ideas.
• Collaborative mindset working with cross-functional teams to hit shared goals.
• Strong organisational and time-management skills.
• Proficiency in Excel and/or Google Sheets for reporting, analysis and campaign evaluation.
• Understanding of CRM metrics, engagement principles and retention strategies.
• Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Deliver and optimise CRM campaigns across channels with timely execution and accuracy.
• Monitor campaign performance, analyse results, and use insights to improve engagement, retention, and ROI.
• Work closely with design and marketing to develop compelling content and customer journeys.
• Manage CRM-related customer queries and support the resolution of issues.
• Ensure all CRM activity complies with regulatory requirements, responsible gambling standards, and data protection policies.
• Identify opportunities to automate workflows and improve processes in CRM operations.
• Contribute to lifecycle programmes, segmentation strategies, and customer retention projects.

Skills

CRM marketing

Data analysis

Excel/Sheets

Stakeholder management

Cross-functional work

Tools

Excel

Google Sheets

Job description

Betway Group in London is looking for a results-driven CRM professional to own multi-channel campaigns and drive customer engagement. You’ll coordinate with design and marketing teams to craft compelling content and journeys, and you’ll monitor performance to optimize retention and ROI.

In this fast-paced role you’ll ensure accuracy, data integrity and regulatory compliance, while identifying opportunities to automate workflows and improve processes as Betway scales.