CRM Campaign Automation Lead - Multi-Channel Growth

Allwyn UK; Watford; On-site; GBP 36,000 - 52,000; Full time

Job summary

Allwyn UK in Watford is looking for a CRM Campaign Executive to develop, execute and optimise outbound campaigns across email, push, in-app and on-site channels to drive growth for The National Lottery. Working with Campaign Manager, you will shape game-specific CRM strategies, plan weekly and quarterly activity, and use data to inform briefs and KPI tracking.

You will ensure compliance with GDPR and regulations.

Qualifications

• Minimum of 2 years' experience delivering CRM or retention marketing campaigns.
• Experience delivering multi-channel CRM campaigns including email, app and SMS.
• Experience briefing, planning and optimising campaign activity.
• Experience using Excel and PowerPoint to report on campaign performance.
• Strong campaign management skills and ability to manage multiple initiatives.
• Strong communication, presentation and stakeholder-management skills.
• Experience working with agencies and creative teams.
• Experience of working within a regulated industry would be preferred but not essential.
• A proactive, optimisation-focused mindset with attention to detail.

Responsibilities

• Support the delivery of multi-channel CRM campaign activity.
• Work with the Campaign Manager to help develop and optimise player communication plans.
• Assist with the planning and coordination of weekly and quarterly campaign activity.
• Support the use of incentives and promotional mechanics to increase player engagement and value.
• Use player data and insight to help inform briefs, plans and optimisation activity.
• Collaborate with Data teams to support KPI tracking and campaign performance reporting.
• Contribute to test-and-learn activity to help improve campaign performance.
• Support consumer plans, key moments and game events through CRM activity.
• Ensure campaign activity complies with GDPR, communication regulations and participant protection standards.
• Monitor and report on performance against key CRM KPIs, including activation, retention and reactivation.
• Provide support on ad-hoc projects across the CRM function as required

Skills

Campaign management

Stakeholder management

Communication

Presentation skills

Data interpretation

Tools

Excel

PowerPoint

Job description

Allwyn UK in Watford is looking for a CRM Campaign Executive to develop, execute and optimise outbound campaigns across email, push, in-app and on-site channels to drive growth for The National Lottery. Working with Campaign Manager, you will shape game-specific CRM strategies, plan weekly and quarterly activity, and use data to inform briefs and KPI tracking.

You will ensure compliance with GDPR and regulations.