CRM Campaigns Lead: Automations & Transactions

Allwyn Uk; Waterford; On-site; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Company Bonus Scheme

Matched pension contributions up to 8.

26 days annual leave + 2 Life Days

Private Health Cover

Income Protection

Wellness Allowance £500

Volunteer days

EV Scheme

Employee Assistance Programme

Job summary

Allwyn UK is hiring for a CRM-focused role to develop, execute and optimise outbound campaigns across email, push, in-app and on-site channels. You will work with the Campaign Manager to shape game-specific CRM strategies, drive growth for The National Lottery, and ensure compliance with GDPR and participant protection standards.

You’ll support planning, reporting, and test-and-learn initiatives, using data to inform briefs and optimise activity across multiple campaigns and games.

Qualifications

• Minimum of 2 years' experience delivering CRM or retention campaigns.
• Experience across email, app and SMS multi-channel campaigns.
• Experience briefing, planning and optimising campaign activity.
• Proficient in Excel and PowerPoint for reporting campaign performance.
• Strong campaign management and ability to handle multiple initiatives.
• Excellent communication, presentation and stakeholder management.
• Experience working with agencies and creative teams.
• Experience in a regulated industry is preferred but not essential.

Responsibilities

• Support the delivery of multi-channel CRM campaign activity.
• Collaborate with Campaign Manager to develop and optimise player communications.
• Assist planning and coordination of weekly and quarterly campaigns.
• Support incentives and promotional mechanics to boost engagement and value.
• Use data and insights to inform briefs, plans and optimisation.
• Work with Data teams on KPI tracking and reporting.
• Contribute to test-and-learn to improve performance.
• Support consumer plans around key moments and events.
• Ensure GDPR and protection standards compliance in campaigns.
• Monitor performance against CRM KPIs and report results.
• Provide ad-hoc support on CRM projects as required.

Skills

CRM campaigns

Multi-channel marketing

Campaign planning

Excel

PowerPoint

Stakeholder management

Agency experience

Regulated industry

Job description

Allwyn UK is hiring for a CRM-focused role to develop, execute and optimise outbound campaigns across email, push, in-app and on-site channels. You will work with the Campaign Manager to shape game-specific CRM strategies, drive growth for The National Lottery, and ensure compliance with GDPR and participant protection standards.

You’ll support planning, reporting, and test-and-learn initiatives, using data to inform briefs and optimise activity across multiple campaigns and games.