CRM Braze Specialist (Part Time)

BorrowMyDoggy; Greater London; On-site; GBP 28,000 - 41,000; Part time

Benefits offered by this job

A great holiday policy

Private healthcare

Be part of a fast growing company

Share options

Help make a positive difference to the

Job summary

BorrowMyDoggy is seeking a hands-on CRM & Lifecycle Marketing Specialist to join our team on a part-time basis (2–3 days per week). You will work with Braze to execute and deliver lifecycle communications, building campaigns and journeys and managing segments across email, push and in-app messages.

You’ll support the CRM Lead in executing journeys, optimising onboarding and reactivation flows, and QAing campaigns to ensure timing and relevance.

Qualifications

• Hands-on Braze experience required.
• Strong track record delivering lifecycle communications.
• Experience building campaigns, segments and journeys.

Responsibilities

• Build and optimise campaigns and customer journeys in Braze.
• Create and send newsletters, lifecycle and engagement communications (email, push, in-app).
• Support CRM Lead in executing customer journeys.
• Create/manage user segments based on behaviour and lifecycle stage.
• Maintain onboarding, engagement and reactivation flows.
• QA campaigns and journeys for accuracy, timing and relevance.
• Use CRM data to improve engagement, response and retention.
• Collaborate with Customer Care, Product and Ops to support member experience.

Skills

Braze experience

CRM lifecycle marketing

Campaigns & journeys

Push notifications

In-app messaging

HTML email building

A/B testing

Data analysis

Tools

Braze

Job description

• Flexible, e.g. just mornings or evenings
• We’re looking for a hands-on CRM & Lifecycle Marketing Specialist with experience using Braze to support our in-house CRM Lead with execution and delivery across lifecycle communications
• You’ll be building and optimising campaigns and customer journeys rather than just planning them, so hands-on Braze experience is important
• Build and send newsletters, lifecycle and engagement communications across email, push and in-app
• Support the CRM Lead in executing customer journeys in Braze
• Create and manage user segments based on behaviour, activity and lifecycle stage
• Help maintain and optimise onboarding, engagement and reactivation flows
• QA campaigns and journeys to ensure accuracy, timing and relevance
• Use CRM data to identify opportunities to improve engagement, response and retention
• Work with Customer Care, Product and Ops where CRM supports the member experience

Benefits

• A great holiday policy
• Private healthcare
• Be part of a fast growing company creating an original product
• Share options
• Help make a positive difference to the lives of both dogs and people

This is a part-time role (2–3 days per week) and could suit someone who already works in CRM and wants to add meaningful, flexible work alongside another position, consultancy or portfolio careerOutgoing and energetic, with a positive “roll-up-your-sleeves” mindsetNaturally organised and proactive - you spot what needs doing and get it doneQuick to learn and able to think on your feetSelf-motivated and comfortable working independently (fractional setup)Data-aware mindset with an understanding of engagement and retention metricsHands-on experience in a CRM or lifecycle marketing role for a subscription or online businessStrong attention to detail and confidence managing live CRM sendsClear written communication skillsWorking knowledge of Braze - you should be comfortable building campaigns, segments and journeys yourselfExperience with push notifications and in-app messagingFamiliarity with A/B testing and experimentation in CRMExperience working in a marketplace or two-sided platform environmentAbility to design and build HTML emailsSocial media experience (content, community or campaign support) is a plus, but not required