CRM Specialist (Braze Expert)

Ten Lifestyle Group; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

Hybrid working options

Paid time off

Paid sabbatical

Loyalty rewards program

Employer-contributory pension

Remote working holidays

Employee discounts

Career opportunities

Extra Mile Awards

Job summary

A leading service business in Greater London is seeking a Customer Relationship Management (CRM) Specialist. You'll enhance email marketing initiatives and oversee customer engagement strategies. Required qualifications include at least 2 years of CRM experience, expert knowledge of Braze for crafting personalized experiences, and a strong analytical mindset. The role offers hybrid working options and opportunities for professional growth. Enjoy a competitive salary and a diverse, inclusive work environment.

Qualifications

• Minimum of 2 years in CRM and email marketing.
• Expert knowledge of Braze and its advanced features.
• Strong understanding of customer lifecycle marketing.
• Proficient in HTML and CSS for email optimization.
• Data-driven mindset with analytical skills.

Responsibilities

• Develop engaging email communications and lifecycle journeys.
• Design and monitor CRM campaigns to optimize performance.
• Report on CRM campaign success and customer engagement.
• Monitor and optimize CRM campaign performance and engagement metrics.
• Serve as the Braze champion within the organisation and explore new capabilities.

Skills

CRM management

Email marketing

Data analysis

A/B testing

Segmentation strategies

Personalization

Retention marketing

Tools

Braze

HTML

CSS

Job description

Customer Relationship Management (CRM) Specialist

Ten is on a mission to become the most trusted service business in the world. Technology‑driven products form the core of our strategy, creating a highly successful service business that supports over fifty clients including HSBC and Swisscard. With global scale, a multiyear contract base, and a market‑leading consumer proposition, Ten is the first B Corp listed on the London Stock Exchange (AIM market). We continue to invest in technology—including AI—to enable members to organize their leisure lives, while accelerating growth through our Growth Engine strategy.

Overview

We are seeking a data‑oriented CRM Specialist to lead and enhance our email marketing and CRM initiatives. The ideal candidate is enthusiastic about crafting personalized, data‑driven customer experiences, transforming insights into actionable strategies, and implementing CRM solutions with top‑tier tools such as Braze. You will design lifecycle journeys from the ground up and analyze metrics to continuously optimize performance.

Key Responsibilities

• Develop and oversee engaging email communications ranging from informative newsletters to intricate customer lifecycle journeys.
• Take full ownership of the process: from crafting copy and visuals to executing segmentation, conducting tests, deploying campaigns, and analyzing results.

Enhance Personalisation Through Automation

• Design intelligent, scalable, and adaptive customer journeys using Braze features (Canvas, Liquid, segmentation, and more).
• Utilize real‑time data to ensure messages reach the right audience at the perfect moment through the appropriate channel.

Lead Reporting & Optimisation Efforts

• Monitor and evaluate CRM campaign success, email metrics, and customer engagement statistics.
• Transform data into practical insights—consistently test, learn, and refine strategies to enhance outcomes.
• Provide transparent reporting on the CRM’s influence throughout the customer journey, from engagement to retention.

Become the Braze Champion

• Serve as the primary Braze authority within our organisation, maximizing the benefits of the platform.
• Investigate new Braze functionalities and integrations to foster innovation in our customer communication strategies.

Requirements

• Minimum of 2 years of hands‑on experience in CRM and email marketing with successful campaign design for customer engagement and retention.
• Expert knowledge of Braze, including advanced features like Canvases, Liquid logic, segmentation techniques, and data integration.
• Strong understanding of customer lifecycle marketing and retention strategies for nurturing leads and enhancing loyalty.
• Proficient in HTML and CSS for email creation and optimization, able to modify templates for visual appeal and functionality.
• Data‑driven mindset with strong analytical skills to interpret data and derive actionable marketing insights.
• Skilled in A/B testing, audience segmentation, and personalization strategies for tailored customer experiences.
• Passionate about CRM, keeping up with trends and best practices to improve customer relationships and drive business growth.

What You’ll Get

• The opportunity to build best‑in‑class CRM programs that impact millions of users.
• Creative freedom to experiment and innovate in a supportive, collaborative team.
• Opportunity to develop your skills and career in a fast‑moving, customer‑obsessed business.

Hybrid/Home Office Guidelines

• Hybridity is required for those within commutable distance of the London office; up to 60% home office is possible.
• A secure home office is required—free from background noise or other distractions.
• Minimum internet speeds are mandatory; these will be verified during recruitment and upon onboarding.
• Office space is available as an alternative.

Benefits

• A competitive salary depending on experience.
• Hybrid working—combine work from home and the office; fully remote options available if you don’t live near the office.
• Paid time off, including a paid volunteer day each year.
• Paid sabbatical: one month after every five years of service, without using annual leave.
• Ten Loyalty Rewards program, including bonuses and gifts.
• Employer‑contributory pension with investment flexibility.
• Remote working holidays—travel and work anywhere in the world.
• Employee discounts on travel and entertainment.
• Diverse, inclusive global team and genuine career opportunities.
• Regular appraisals and annual Extra Mile Awards.

Commitment to Diversity

We encourage diverse philosophies, cultures, and experiences. We are dedicated to creating an inclusive work environment, with all decisions based on merit, competence, performance, and business needs.

Ten works with a small preferred supplier list of recruitment agencies only. We are not accepting further recruitment agency applications at this time. Ten Group is not responsible for any fees related to unsolicited resumes.

Join us and experience a workplace where you can truly thrive. https://tenlifestylegroup.com/ten-tv/