Braze CRM Specialist — Part-Time, Remote

BorrowMyDoggy; Greater London; Remote; GBP 28,000 - 55,000; Part time

Benefits offered by this job

Flexible hours

Remote work

Job summary

BorrowMyDoggy is seeking a hands-on CRM & Lifecycle Marketing Specialist to join our small, remote-friendly team. You will build and optimise campaigns in Braze, create user segments and map journeys across email, push and in-app messages to boost engagement and retention.

Part-time role (2–3 days per week) with flexible hours, remote work UK/Europe-based preferred. You’ll report to the CRM Lead and collaborate with Customer Care, Product and Ops to enhance the member experience.

Qualifications

• Hands-on experience in a CRM or lifecycle marketing role for a subscription or online business.
• Working knowledge of Braze—building campaigns, segments and journeys.

Responsibilities

• Build and send newsletters, lifecycle and engagement communications across email, push and in-app.
• Support the CRM Lead in executing customer journeys in Braze.
• Create and manage user segments based on behaviour and lifecycle stage.
• Help maintain onboarding, engagement and reactivation flows.
• QA campaigns and journeys for accuracy, timing and relevance.
• Use CRM data to identify opportunities to improve engagement and retention.
• Collaborate with Customer Care, Product and Ops to support the member experience.

Skills

CRM & Lifecycle Marketing

Braze experience

Data-driven mindset

Attention to detail

Written communication

Tools

Braze

Job description

BorrowMyDoggy is seeking a hands-on CRM & Lifecycle Marketing Specialist to join our small, remote-friendly team. You will build and optimise campaigns in Braze, create user segments and map journeys across email, push and in-app messages to boost engagement and retention.

Part-time role (2–3 days per week) with flexible hours, remote work UK/Europe-based preferred. You’ll report to the CRM Lead and collaborate with Customer Care, Product and Ops to enhance the member experience.