Fractional CRM (Braze) Specialist

Go Fractional; Greater London; Hybrid; GBP 16,000 - 28,000; Part time

Job summary

Go Fractional is seeking a CRM (Braze) Specialist to drive lifecycle marketing for a subscription-based product. This part-time role is remote with 1–2/3 days per week flexibility and a core focus on delivering targeted campaigns across email, push and in-app channels.

You will support journeys in Braze, create segments, and optimise onboarding and reactivation flows, collaborating with Customer Care, Product and Ops to enhance the member experience.

Qualifications

• Hands-on experience in a CRM or lifecycle marketing role for a subscription or online business.
• Working knowledge of Braze; comfortable building campaigns, segments and journeys.
• Strong attention to detail and confidence managing live CRM sends.
• Data-aware mindset with an understanding of engagement and retention metrics.
• Clear written communication skills.

Responsibilities

• Build and send newsletters, lifecycle and engagement communications across email, push and in-app
• Support the CRM Lead in executing customer journeys in Braze
• Create and manage user segments based on behaviour, activity and lifecycle stage
• Help maintain and optimise onboarding, engagement and reactivation flows
• QA campaigns and journeys to ensure accuracy, timing and relevance
• Use CRM data to identify opportunities to improve engagement, response and retention
• Work with Customer Care, Product and Ops where CRM supports the member experience

Skills

CRM experience

Data-driven

Independent working

Tools

Braze

Push notifications

In-app messaging

Job description

CRM (Braze) Specialist (Part-Time) - Remote

2-3 days per week (flexible, e.g. just mornings or evenings) | Remote (UK / Europe-based preferred)

What you'll do:

• Build and send newsletters, lifecycle and engagement communications across email, push and in-app
• Support the CRM Lead in executing customer journeys in Braze
• Create and manage user segments based on behaviour, activity and lifecycle stage
• Help maintain and optimise onboarding, engagement and reactivation flows
• QA campaigns and journeys to ensure accuracy, timing and relevance
• Use CRM data to identify opportunities to improve engagement, response and retention
• Work with Customer Care, Product and Ops where CRM supports the member experience

Ideal attitude

• Quick to learn and able to think on your feet
• Self-motivated and comfortable working independently (fractional setup)
• Outgoing and energetic, with a positive "roll-up-your-sleeves" mindset
• Naturally organised and proactive - you spot what needs doing and get it done

Time commitment & setup

• 1–2 days per week (flexible; could be a fixed day)
• Fully remote (we do have a small office in London, you can go to)
• Hands-on, execution-focused

Requirements

Essential:

• Hands-on experience in a CRM or lifecycle marketing role for a subscription or online business
• Working knowledge of Braze - you should be comfortable building campaigns, segments and journeys yourself
• Strong attention to detail and confidence managing live CRM sends
• Data-aware mindset with an understanding of engagement and retention metrics
• Clear written communication skills

Ideally:

• Familiarity with A/B testing and experimentation in CRM
• Experience with push notifications and in-app messaging
• Experience working in a marketplace or two-sided platform environment

Nice to have:

• Ability to design and build HTML emails
• Social media experience (content, community or campaign support) is a plus, but not required

Benefits

• Competitive salary
• A fun and friendly dog loving team
• Contribute to shaping the future of a rapidly growing tech company
• Work with a mission-driven brand and an engaged, dog-loving community