Braze CRM & Lifecycle Specialist — Part-Time, Remote

BorrowMyDoggy; United Kingdom; Remote; GBP 34,000 - 48,000; Part time

Benefits offered by this job

Competitive salary

Dog-loving team

Flexible remote work

Growth opportunities

Job summary

BorrowMyDoggy is seeking a hands-on CRM & Lifecycle Marketing Specialist with Braze experience to support our in-house CRM Lead. This part-time role (2-3 days per week) is remote (UK/Europe-based preferred) and focuses on executing and delivering lifecycle communications rather than planning alone.

You’ll build and optimise campaigns across email, push and in-app, create segments, and work with teams to improve onboarding, engagement and retention.

Qualifications

• Hands-on CRM or lifecycle marketing role for a subscription or online business.
• Working knowledge of Braze—building campaigns, segments and journeys.

Responsibilities

• Build and send newsletters, lifecycle and engagement communications across email, push and in‑app.
• Support the CRM Lead in executing customer journeys in Braze.
• Create and manage user segments based on behaviour, activity and lifecycle stage.
• Help maintain and optimise onboarding, engagement and reactivation flows.
• QA campaigns and journeys to ensure accuracy, timing and relevance.
• Use CRM data to identify opportunities to improve engagement, response and retention.
• Collaborate with Customer Care, Product and Ops to support the member experience.

Skills

CRM & Lifecycle Marketing

Braze experience

Campaign creation

Customer segmentation

Data-driven mindset

Written communication

Tools

Braze

Job description

BorrowMyDoggy is seeking a hands-on CRM & Lifecycle Marketing Specialist with Braze experience to support our in-house CRM Lead. This part-time role (2-3 days per week) is remote (UK/Europe-based preferred) and focuses on executing and delivering lifecycle communications rather than planning alone.

You’ll build and optimise campaigns across email, push and in-app, create segments, and work with teams to improve onboarding, engagement and retention.