CRM (Braze) Specialist (Part-Time) - Remote

BorrowMyDoggy; Greater London; Remote; GBP 28,000 - 55,000; Part time

Benefits offered by this job

Flexible hours

Remote work

Job summary

BorrowMyDoggy is seeking a hands-on CRM & Lifecycle Marketing Specialist to join our small, remote-friendly team. You will build and optimise campaigns in Braze, create user segments and map journeys across email, push and in-app messages to boost engagement and retention.

Part-time role (2–3 days per week) with flexible hours, remote work UK/Europe-based preferred. You’ll report to the CRM Lead and collaborate with Customer Care, Product and Ops to enhance the member experience.

Qualifications

• Hands-on experience in a CRM or lifecycle marketing role for a subscription or online business.
• Working knowledge of Braze—building campaigns, segments and journeys.

Responsibilities

• Build and send newsletters, lifecycle and engagement communications across email, push and in-app.
• Support the CRM Lead in executing customer journeys in Braze.
• Create and manage user segments based on behaviour and lifecycle stage.
• Help maintain onboarding, engagement and reactivation flows.
• QA campaigns and journeys for accuracy, timing and relevance.
• Use CRM data to identify opportunities to improve engagement and retention.
• Collaborate with Customer Care, Product and Ops to support the member experience.

Skills

CRM & Lifecycle Marketing

Braze experience

Data-driven mindset

Attention to detail

Written communication

Tools

Braze

Job description

2-3 days per week (flexible, e.g. just mornings or evenings) | Remote (UK / Europe-based preferred)

Who we are

Launched in 2012, BorrowMyDoggy is the UK’s leading dog-sharing marketplace, connecting dog owners with trusted local dog lovers.

Over the past few years, we’ve invested significantly in upgrading our CRM, data infrastructure and mobile apps. With these foundations now in place, our focus is on driving engagement, improving retention and making the marketplace work better through well-executed CRM.

What it’s like working with us

We’re a fun, supportive and ambitious team where people are encouraged to take initiative and find better ways of doing things.

We’re a small company, so there’s plenty of room to make an impact, take ownership and grow into new responsibilities.

Who we’re looking for

We’re looking for a hands‑on CRM & Lifecycle Marketing Specialist with experience using Braze to support our in‑house CRM Lead with execution and delivery across lifecycle communications.

This is a part‑time role (2–3 days per week) and could suit someone who already works in CRM and wants to add meaningful, flexible work alongside another position, consultancy or portfolio career.

You’ll be building and optimising campaigns and customer journeys rather than just planning them, so hands‑on Braze experience is important.

What you'll do:

• Build and send newsletters, lifecycle and engagement communications across email, push and in‑app
• Support the CRM Lead in executing customer journeys in Braze
• Create and manage user segments based on behaviour, activity and lifecycle stage
• Help maintain and optimise onboarding, engagement and reactivation flows
• QA campaigns and journeys to ensure accuracy, timing and relevance
• Use CRM data to identify opportunities to improve engagement, response and retention
• Work with Customer Care, Product and Ops where CRM supports the member experience

Ideal attitude

• Quick to learn and able to think on your feet
• Self‑motivated and comfortable working independently (fractional setup)
• Outgoing and energetic, with a positive “roll‑up‑your‑sleeves” mindset
• Naturally organised and proactive - you spot what needs doing and get it done

Time commitment & setup

• 1–2 days per week (flexible; could be a fixed day)
• Fully remote (we do have a small office in London, you can go to)
• Hands‑on, execution‑focused

Essential:

• Hands‑on experience in a CRM or lifecycle marketing role for a subscription or online business
• Working knowledge of Braze - you should be comfortable building campaigns, segments and journeys yourself
• Strong attention to detail and confidence managing live CRM sends
• Data‑aware mindset with an understanding of engagement and retention metrics
• Clear written communication skills

Ideally:

• Familiarity with A/B testing and experimentation in CRM
• Experience with push notifications and in‑app messaging
• Experience working in a marketplace or two‑sided platform environment

Nice to have:

• Ability to design and build HTML emails
• Social media experience (content, community or campaign support) is a plus, but not required

• Competitive salary
• A fun and friendly dog loving team
• Contribute to shaping the future of a rapidly growing tech company
• Work with a mission‑driven brand and an engaged, dog‑loving community

*No recruiters please.