Braze CRM Specialist: Remote Flexible Part-Time

Go Fractional; Greater London; Hybrid; GBP 16,000 - 28,000; Part time

Job summary

Go Fractional is seeking a CRM (Braze) Specialist to drive lifecycle marketing for a subscription-based product. This part-time role is remote with 1–2/3 days per week flexibility and a core focus on delivering targeted campaigns across email, push and in-app channels.

You will support journeys in Braze, create segments, and optimise onboarding and reactivation flows, collaborating with Customer Care, Product and Ops to enhance the member experience.

Qualifications

• Hands-on experience in a CRM or lifecycle marketing role for a subscription or online business.
• Working knowledge of Braze; comfortable building campaigns, segments and journeys.
• Strong attention to detail and confidence managing live CRM sends.
• Data-aware mindset with an understanding of engagement and retention metrics.
• Clear written communication skills.

Responsibilities

• Build and send newsletters, lifecycle and engagement communications across email, push and in-app
• Support the CRM Lead in executing customer journeys in Braze
• Create and manage user segments based on behaviour, activity and lifecycle stage
• Help maintain and optimise onboarding, engagement and reactivation flows
• QA campaigns and journeys to ensure accuracy, timing and relevance
• Use CRM data to identify opportunities to improve engagement, response and retention
• Work with Customer Care, Product and Ops where CRM supports the member experience

Skills

CRM experience

Data-driven

Independent working

Tools

Braze

Push notifications

In-app messaging

Job description

Go Fractional is seeking a CRM (Braze) Specialist to drive lifecycle marketing for a subscription-based product. This part-time role is remote with 1–2/3 days per week flexibility and a core focus on delivering targeted campaigns across email, push and in-app channels.

You will support journeys in Braze, create segments, and optimise onboarding and reactivation flows, collaborating with Customer Care, Product and Ops to enhance the member experience.