Paid Media Lead: Cross-Channel Strategy & Growth

Impression Digital Limited; Nottingham; Hybride; GBP 27 000 - 33 000; Plein temps

Résumé du poste

Impression Digital Limited in the United Kingdom is seeking a dynamic account leader to own paid search and paid social strategies across integrated client campaigns.

You will manage budgets, define KPIs, run experiments, and collaborate with senior strategists to scale performance while maintaining a strong focus on ROI. This hybrid role offers real autonomy and progression toward Tier 1 accounts within a supportive, curious culture.

Qualifications

• Relentlessly curious and proactive in testing new ideas
• Highly accountable with ownership over results
• Strategic thinker able to define KPIs and budget strategy
• Proactive communicator able to brief juniors and senior leaders
• Detail-oriented, ensuring tracking, feeds and pacing are accurate

Responsabilités

• The Channel Owner: own end-to-end service strategy and roadmap; define primary KPIs and ensure activity aligns with client goals
• Budget Mastery & Pacing: manage large budgets, pace spend monthly, adjust to maximise ROI and forecast revenue
• Proactive Problem Solving: adapt roadmap to challenges and opportunities, communicating rationale to client
• Testing & Innovation: design experiments, challenge industry norms, push platform boundaries
• Advanced Measurement: advise on attribution models and measure incremental impact
• Performance Forecasting: create channel-specific forecasts and hypotheses for improvements
• Process Innovation: challenge internal processes and improve tools and operations
• Commercial Translation: translate insights into concrete strategic recommendations
• Delegation: mentor Executives and Analysts, providing feedback and ensuring follow-through
• Managing Upwards: communicate effectively and involve Senior Strategist when needed
• Relentlessly Curious: seek improvements across client strategy and agency operations
• A Strategic Thinker: define strategy, KPIs, and prove value through incrementality and budgeting

Description du poste

Impression Digital Limited in the United Kingdom is seeking a dynamic account leader to own paid search and paid social strategies across integrated client campaigns.

You will manage budgets, define KPIs, run experiments, and collaborate with senior strategists to scale performance while maintaining a strong focus on ROI. This hybrid role offers real autonomy and progression toward Tier 1 accounts within a supportive, curious culture.