Creative Strategy Lead (Paid Social)

Pivotal London Ltd; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

30 days holiday

Job summary

Pivotal London Ltd is seeking a Creative Strategy Lead (Paid Social Led) in London. You will build a creative function with autonomy from day one and shape paid social strategy across our growing consumer brand.

You will share ideas and results with the CEO and CFO in weekly performance reviews, manage agencies and production tools, and lead data-driven testing to optimise creative impact while keeping learning at the core.

Qualifications

• Experience leading creative strategy for consumer brands.
• Hands-on paid social with scalable Meta spend.
• Comfort presenting to senior stakeholders.

Responsibilities

• Lead a data-driven creative pipeline with AI tools.
• Translate insights into briefs and concepts.
• Report on creative performance to executives.
• Oversee agencies and production tools.

Skills

Creative strategy leadership

Paid social optimization

Data-driven decision making

Stakeholder presentation

Tools

Meta / Facebook Ads Manager

AI tools

Job description

Creative Strategy Lead (Paid Social Led)

London (Hybrid, 3 days in office)

Our client is a fast-growing, consumer services brand. With large creative budgets and new partnerships ahead, it's an exciting time to join.

The Opportunity

• Build and shape a creative function, with genuine autonomy from day one.
• Share ideas and results with the CEO and CFO in weekly performance reviews.
• Benefits above industry average including 30 days holiday.

Responsibilities

• Run a creative pipeline led by data, with AI tools helping you move faster.
• Turn customer insight and results into briefs, test iterations and fresh concepts.
• Report on creative performance and recommend next steps to senior leaders.
• Manage the agencies, freelancers and tools that support production.

Your Profile

• Background leading creative strategy at a growing consumer brand, ideally with a paid social focus
• Hands-on experience of scaling creative across substantial and continuous Meta spend
• Comfortable with performance data, with a sharp eye for what makes an ad work
• Confident presenting to senior stakeholders
• You must have a Paid Social focus in your work.
• And a hands on attitude with a desire to keep learning!

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.