Performance Creative Strategist: Paid Social Growth

Trinny London Limited.; England; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid work

25 days holiday

Starter Stack and swag

Product allowance (£500 annual)

Company discount

Health & wellbeing benefits

Personal development budget

Family-friendly packages

Pension scheme

Cycle to work

Office socials

Rewards and recognition

Job summary

Trinny London Limited. is seeking a dynamic Performance Creative Strategist to shape how we scale paid social creatively and strategically. You will join the Digital Team, report to the Head of Paid Media, and bridge creative with performance marketing to drive growth and brand equity.

You will own the end-to-end creative strategy lifecycle, crafting high‑performing video, static, UGC, and founder-led ads while collaborating with influencers and our in-house editor. Hybrid working applies.

Qualifications

• Proven experience in paid social creative or digital advertising.
• Strong understanding of how creative drives performance across funnel.
• Proven ability to use ad analytics to inform creative decisions.
• Creative thinker with strong taste and commercial instinct.
• Ability to influence senior leadership with data‑led creative.

Responsibilities

• Own the creative strategy and execution for mid- and lower-funnel paid social advertising.
• Translate performance metrics into actionable testing themes and sharper storytelling.
• Manage full creative lifecycle from briefing to execution and scale across assets.
• Direct content capture at shoots and brand campaigns for a continuous stream of assets.
• Collaborate with influencers/UGC creators to produce authentic ad assets within budget.
• Work with in-house editor to deliver high-performing video assets efficiently.
• Champion test-and-learn mindset with structured creative testing methodologies.
• Maintain a robust paid social asset library and explore AI workflows.

Skills

Paid social creative

Performance marketing

Digital advertising

Data-led decision making

Cross-functional collaboration

Influencer/UGC coordination

Video asset creation

Creative strategy execution

Tools

Meta Ads

TikTok Ads

Job description

Trinny London Limited. is seeking a dynamic Performance Creative Strategist to shape how we scale paid social creatively and strategically. You will join the Digital Team, report to the Head of Paid Media, and bridge creative with performance marketing to drive growth and brand equity.

You will own the end-to-end creative strategy lifecycle, crafting high‑performing video, static, UGC, and founder-led ads while collaborating with influencers and our in-house editor. Hybrid working applies.