Head of Creator & Paid Media — Revenue-Driven Growth

Propel; Greater London; Hybrid; GBP 104.000 - 127.000; Vollzeit

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Zusammenfassung

Propel is seeking a Director, Creator & Paid Media to lead the paid social engine for top consumer brands in a hybrid, north-east London setting. You will own the creator content and paid media strategy with multi‑million budgets, reporting directly to the co‑founder.

Build a unified creative and paid performance function, manage a growing team, and drive Europe expansion while delivering revenue targets for clients.

Qualifikationen

• Extensive paid social experience, agency-side or high-growth D2C/consumer brands.
• Track record of owning real sales or revenue targets, not just media metrics.
• Experience leading a team of 5+ people, hiring and developing talent.

Aufgaben

• Own the creator and paid media strategy for all clients, linked to GMV/revenue targets.
• Own paid performance with TikTok Ads at the core (GMV Max, Spark Ads) and Meta, from budgets to testing and ROAS.
• Build a joined-up creative engine; amplify winning creator content and let paid learnings shape briefs.
• Lead a manager-of-managers team across affiliates, branded content and paid, scaling to 18-20 people by end of 2027.
• Coach and develop a high-potential team and provide growth opportunities.
• Be the senior voice on creator and paid in client reviews, QBRs and pitches.
• Help launch the creator and paid offering in central Europe.

Kenntnisse

Paid social

Team leadership

Revenue ownership

Data-driven testing

TikTok Shop

Ad platform knowledge

Tools

TikTok Ads

Meta Ads

Analytics tools

Jobbeschreibung

Propel is seeking a Director, Creator & Paid Media to lead the paid social engine for top consumer brands in a hybrid, north-east London setting. You will own the creator content and paid media strategy with multi‑million budgets, reporting directly to the co‑founder.

Build a unified creative and paid performance function, manage a growing team, and drive Europe expansion while delivering revenue targets for clients.