Creative Demand Gen Strategist for Pet Nutrition

More Years; Nottingham; On-site; GBP 38,000 - 43,000; Full time

Benefits offered by this job

Medicash Cashback plan

EAP and Mental Health Support

Learning & Development budget

Job summary

Years is scaling aggressively and seeking a creative performance lead to own end-to-end ad creative. You will generate ideas, build hypotheses, and script briefs for shoots across Meta, TikTok and YouTube Demand Gen.

The role is office-first, collaborative, and fast-paced, with ownership of outcomes and clear, data-driven decision making. You will craft compelling copy, manage multiple shoots, and partner with in-house media buyers to drive efficient CPA while pushing creative innovations across

Qualifications

• 2+ years owning ad creative performance in creative strategy and testing.
• Proven track record of briefs and scripts that cut CPA in D2C campaigns.
• Strong ability to turn data into rapid creative decisions.
• Creative storytelling that hooks attention and moves action.
• Excellent copywriting with a persuasive voice, not AI filler.
• Experience producing content for Meta, TikTok and YouTube Demand Gen.
• Highly organised with multiple shoots, creators and edits.
• Clear written feedback and a bias to ship and learn.

Responsibilities

• Generate ideas, research customers, and write hypotheses for tests.
• Script and brief assets, then manage filming and editing workflows.
• Produce end-to-end ad creative across Meta, TikTok and YouTube Demand Gen.
• Maintain dashboards, track outcomes, and document learnings weekly.
• Collaborate with internal teams and external creators to hit goals.
• Adapt winning formats to Years’ proposition and stay ahead of trends.

Skills

Ad creative ownership

Briefs & scripts

Data-driven decisions

Storytelling

Copywriting

Multi-platform content

Project organisation

Clear communication

Ownership mindset

Facebook advertising

Education

Tools

Meta Ads Manager

TikTok Ads

YouTube Ads

Job description

Years is scaling aggressively and seeking a creative performance lead to own end-to-end ad creative. You will generate ideas, build hypotheses, and script briefs for shoots across Meta, TikTok and YouTube Demand Gen.

The role is office-first, collaborative, and fast-paced, with ownership of outcomes and clear, data-driven decision making. You will craft compelling copy, manage multiple shoots, and partner with in-house media buyers to drive efficient CPA while pushing creative innovations across