Creative

BBC; Belfast City District; On-site; GBP 33,000 - 42,000; Full time

Job summary

BBC Belfast is seeking a Creative to develop and deliver distinctive campaigns and content across broadcast, digital and social platforms. You will transform insights into compelling creative work, combining strategic thinking with craft expertise to engage audiences in Northern Ireland.

You will join the NI Brand Team, work with marketing, media and creative colleagues, and deliver campaigns that connect audiences with BBC brands and services.

Qualifications

• Proven creative experience within broadcast promotion, marketing, advertising or a comparable content-led environment.
• Strong conceptual and creative thinking with ability to develop ideas from brief to execution.
• Excellent production skills across multi-disciplines including video editing, graphic design, content creation, direction or post-production.
• Strong proficiency in Adobe Creative Cloud, particularly Premiere Pro, Photoshop and related tools.
• Proven ability to present ideas, build stakeholder relationships and manage multiple projects to deadlines.

Responsibilities

• Develop and deliver original creative concepts and campaign ideas for BBC Northern Ireland brands across platforms.
• Create high-quality promotional content across formats including video, design, photography, digital assets and social-first materials.
• Research and shape audience insights into effective campaigns and promotional assets.
• Apply audience understanding and platform expertise to drive engagement and campaign objectives.
• Produce and edit creative assets ensuring BBC editorial, technical and brand standards.
• Present ideas to stakeholders and collaborate with teams and external partners to deliver campaigns.

Skills

Creative portfolio

Campaign ideas

Video editing

Graphic design

Adobe CC

Premiere Pro

Photoshop

Stakeholder mgmt

Project management

Tools

Adobe Creative Cloud

Premiere Pro

Photoshop

Job description

JOB DETAILS
JOB BAND: C
CONTRACT TYPE: Permanent
DEPARTMENT: NI Brand Department / Nations Brand / CCOG
LOCATION: Belfast
PROPOSED SALARY RANGE: £32,576 to £42,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.
PURPOSE OF THE ROLE
As a Creative, you'll develop and deliver distinctive campaigns and content that help audiences discover, connect with and value the BBC’s programmes, brands and services in Northern Ireland. Working across broadcast, digital and social platforms, you'll transform insights and ideas into compelling creative work, bringing together strategic thinking and craft expertise to create campaigns that deliver real audience impact.
WHY JOIN THE TEAM
You'll join the Creative team, which forms part of a wider Brand department comprising Marketing, Media and Creative teams. Working closely with colleagues across all three disciplines, you'll help shape campaigns and content that connect audiences with BBC NI brands, programmes and services.

Your Key Responsibilities And Impact

• Develop and deliver original creative concepts and campaign ideas for BBC Northern Ireland brands, programmes and services across multiple platforms.
• Create high-quality promotional content across a range of formats, including video, design, photography, digital assets, social-first and audience-facing campaign materials.
• Research, identify and shape compelling content moments and audience insights into effective creative campaigns and promotional assets.
• Apply audience understanding, platform expertise and performance learnings to create content that drives engagement and delivers campaign objectives.
• Produce and edit creative assets using industry-standard tools, ensuring all work meets BBC editorial, technical and brand standards.
• Present ideas to stakeholders, respond to briefs and feedback, and work collaboratively with marketing, media, production and external partners to deliver successful campaigns.
  

Your Skills And Experience

Essential Criteria

• Proven creative experience within broadcast promotion, marketing, advertising or a comparable content-led professional environment, supported by a strong portfolio of work.
• Strong conceptual and creative thinking skills, with experience developing original campaign ideas and creative treatments from brief through to execution.
• Excellent production skills across multi-disciplines, including video editing, graphic design, content creation, direction or post-production.
• Strong proficiency in Adobe Creative Cloud, particularly Premiere Pro, Photoshop and relevant creative tools, with the ability to create high-quality assets for multiple platforms.
• Proven ability to present ideas, build effective stakeholder relationships and manage multiple projects while delivering high-quality work to deadline.
  

Desirable Criteria

• Experience creating integrated campaigns across television, digital, social and on-demand platforms.
• Strong understanding of contemporary media platforms, audience behaviours, emerging content formats and current creative trends, including responsible use of generative AI.
• Experience creating social-first and platform-native content, including reels, short-form video, YouTube assets and thumbnails, branded graphics, motion design and trend-led content tailored to different audience segments and platforms.
• Experience applying brand guidelines, graphic systems, subtitles and motion graphics across campaign assets.
• Knowledge of BBC brands, audiences and services, particularly within Northern Ireland.
  

If you can bring some of these skills and experience, along with transferable strengths, we’d encourage you to apply.
Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.
For any general queries, please contact: [e-mail]
Redeployment
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.