Creative

BBC Group and Public Services; Belfast City District; Hybrid; GBP 33,000 - 42,000; Full time

Benefits offered by this job

Flexible working

Competitive salary package

25 days annual leave

Pension scheme

Job summary

BBC Group and Public Services in Belfast is seeking a Creative to develop and deliver distinctive campaigns that help audiences discover BBC programmes, brands and services across broadcast, digital and social platforms.

The role blends strategic thinking with craft expertise to turn insights into compelling creative work, delivering campaigns that connect with audiences and meet objectives. Flexible working will be discussed at offer, alongside a competitive salary and benefits.

Qualifications

• Proven creative experience within broadcast promotion, marketing, advertising or a comparable content-led environment, supported by a strong portfolio of work.
• Strong conceptual and creative thinking skills, with experience developing original campaign ideas and creative treatments from brief through to execution.
• Excellent production skills across multi-disciplines, including video editing, graphic design, content creation, direction or post-production.
• Strong proficiency in Adobe Creative Cloud, particularly Premiere Pro, Photoshop and relevant creative tools, with the ability to create high-quality assets for multiple platforms.
• Proven ability to present ideas, build effective stakeholder relationships and manage multiple projects while delivering high-quality work to deadline.
• Experience creating integrated campaigns across television, digital, social and on-demand platforms.
• Strong understanding of contemporary media platforms, audience behaviours, emerging content formats and current creative trends, including responsible use of generative AI.
• Experience creating social-first and platform-native content, including reels, short-form video, YouTube assets and thumbnails, branded graphics, motion design and trend-led content tailored to different audience segments and platforms.
• Experience applying brand guidelines, graphic systems, subtitles and motion graphics across campaign assets.
• Knowledge of BBC brands, audiences and services, particularly within Northern Ireland.

Responsibilities

• Develop and deliver original creative concepts and campaign ideas for BBC Northern Ireland brands, programmes and services across multiple platforms.
• Create high-quality promotional content across a range of formats, including video, design, photography, digital assets, social-first and audience-facing campaign materials.
• Research, identify and shape compelling content moments and audience insights into effective creative campaigns and promotional assets.
• Apply audience understanding, platform expertise and performance learnings to create content that drives engagement and delivers campaign objectives.
• Produce and edit creative assets using industry-standard tools, ensuring all work meets BBC editorial, technical and brand standards.
• Present ideas to stakeholders, respond to briefs and feedback, and work collaboratively with marketing, media, production and external partners to deliver successful campaigns.

Skills

Creative campaign development

Cross-platform content creation

Audience insights

Stakeholder management

Project management

Brand guidelines understanding

Generative AI awareness

Tools

Adobe Creative Cloud

Premiere Pro

Photoshop

Job description

JOB BAND: C
CONTRACT TYPE: Permanent
DEPARTMENT: NI Brand Department / Nations Brand / CCOG
LOCATION: Belfast
PROPOSED SALARY RANGE: £32,576 to £42,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

PURPOSE OF THE ROLE

As a Creative, you'll develop and deliver distinctive campaigns and content that help audiences discover, connect with and value the BBC's programmes, brands and services in Northern Ireland. Working across broadcast, digital and social platforms, you'll transform insights and ideas into compelling creative work, bringing together strategic thinking and craft expertise to create campaigns that deliver real audience impact.

WHY JOIN THE TEAM

You'll join the Creative team, which forms part of a wider Brand department comprising Marketing, Media and Creative teams. Working closely with colleagues across all three disciplines, you'll help shape campaigns and content that connect audiences with BBC NI brands, programmes and services.

YOUR KEY RESPONSIBILITIES AND IMPACT

• Develop and deliver original creative concepts and campaign ideas for BBC Northern Ireland brands, programmes and services across multiple platforms.
• Create high-quality promotional content across a range of formats, including video, design, photography, digital assets, social-first and audience-facing campaign materials.
• Research, identify and shape compelling content moments and audience insights into effective creative campaigns and promotional assets.
• Apply audience understanding, platform expertise and performance learnings to create content that drives engagement and delivers campaign objectives.
• Produce and edit creative assets using industry-standard tools, ensuring all work meets BBC editorial, technical and brand standards.
• Present ideas to stakeholders, respond to briefs and feedback, and work collaboratively with marketing, media, production and external partners to deliver successful campaigns.

YOUR SKILLS AND EXPERIENCE

• Proven creative experience within broadcast promotion, marketing, advertising or a comparable content-led professional environment, supported by a strong portfolio of work.
• Strong conceptual and creative thinking skills, with experience developing original campaign ideas and creative treatments from brief through to execution.
• Excellent production skills across multi-disciplines, including video editing, graphic design, content creation, direction or post-production.
• Strong proficiency in Adobe Creative Cloud, particularly Premiere Pro, Photoshop and relevant creative tools, with the ability to create high-quality assets for multiple platforms.
• Proven ability to present ideas, build effective stakeholder relationships and manage multiple projects while delivering high-quality work to deadline.
• Experience creating integrated campaigns across television, digital, social and on-demand platforms.
• Strong understanding of contemporary media platforms, audience behaviours, emerging content formats and current creative trends, including responsible use of generative AI.
• Experience creating social-first and platform-native content, including reels, short-form video, YouTube assets and thumbnails, branded graphics, motion design and trend-led content tailored to different audience segments and platforms.
• Experience applying brand guidelines, graphic systems, subtitles and motion graphics across campaign assets.
• Knowledge of BBC brands, audiences and services, particularly within Northern Ireland.

If you can bring some of these skills and experience, along with transferable strengths, we'd encourage you to apply.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

Information at a Glance

This is your BBC

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.

Find out more about the BBC

Life at BBC

Here you will benefit from:

• Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym.
• Excellent career and professional development.
• Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
• A values-based organisation where the way we do things is important as what we do.

Benefits may vary if you are joining on an FTC basis or on an orchestra conditions contract.

Learn more about life at the BBC and our values in our candidate pack.

Candidate pack

You belong

We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Find out more about diversity, inclusion and belonging in our strategy below.

Diversity, inclusion & belonging strategy

Disability confident

We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we'd be happy to discuss: [e-mail]

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.