Creative Campaign Lead - BBC NI (Flexible Working)

BBC Group and Public Services; Belfast City District; Hybrid; GBP 33,000 - 42,000; Full time

Benefits offered by this job

Flexible working

Competitive salary package

25 days annual leave

Pension scheme

Job summary

BBC Group and Public Services in Belfast is seeking a Creative to develop and deliver distinctive campaigns that help audiences discover BBC programmes, brands and services across broadcast, digital and social platforms.

The role blends strategic thinking with craft expertise to turn insights into compelling creative work, delivering campaigns that connect with audiences and meet objectives. Flexible working will be discussed at offer, alongside a competitive salary and benefits.

Qualifications

• Proven creative experience within broadcast promotion, marketing, advertising or a comparable content-led environment, supported by a strong portfolio of work.
• Strong conceptual and creative thinking skills, with experience developing original campaign ideas and creative treatments from brief through to execution.
• Excellent production skills across multi-disciplines, including video editing, graphic design, content creation, direction or post-production.
• Strong proficiency in Adobe Creative Cloud, particularly Premiere Pro, Photoshop and relevant creative tools, with the ability to create high-quality assets for multiple platforms.
• Proven ability to present ideas, build effective stakeholder relationships and manage multiple projects while delivering high-quality work to deadline.
• Experience creating integrated campaigns across television, digital, social and on-demand platforms.
• Strong understanding of contemporary media platforms, audience behaviours, emerging content formats and current creative trends, including responsible use of generative AI.
• Experience creating social-first and platform-native content, including reels, short-form video, YouTube assets and thumbnails, branded graphics, motion design and trend-led content tailored to different audience segments and platforms.
• Experience applying brand guidelines, graphic systems, subtitles and motion graphics across campaign assets.
• Knowledge of BBC brands, audiences and services, particularly within Northern Ireland.

Responsibilities

• Develop and deliver original creative concepts and campaign ideas for BBC Northern Ireland brands, programmes and services across multiple platforms.
• Create high-quality promotional content across a range of formats, including video, design, photography, digital assets, social-first and audience-facing campaign materials.
• Research, identify and shape compelling content moments and audience insights into effective creative campaigns and promotional assets.
• Apply audience understanding, platform expertise and performance learnings to create content that drives engagement and delivers campaign objectives.
• Produce and edit creative assets using industry-standard tools, ensuring all work meets BBC editorial, technical and brand standards.
• Present ideas to stakeholders, respond to briefs and feedback, and work collaboratively with marketing, media, production and external partners to deliver successful campaigns.

Skills

Creative campaign development

Cross-platform content creation

Audience insights

Stakeholder management

Project management

Brand guidelines understanding

Generative AI awareness

Tools

Adobe Creative Cloud

Premiere Pro

Photoshop

Job description

BBC Group and Public Services in Belfast is seeking a Creative to develop and deliver distinctive campaigns that help audiences discover BBC programmes, brands and services across broadcast, digital and social platforms.

The role blends strategic thinking with craft expertise to turn insights into compelling creative work, delivering campaigns that connect with audiences and meet objectives. Flexible working will be discussed at offer, alongside a competitive salary and benefits.