Senior Designer BBC.com

BBC Studios; Greater London; Hybrid; GBP 50,000 - 61,000; Full time

Job summary

BBC Studios invites applications for a Senior Designer to shape the creative direction of BBC.com’s growing international subscription business. You will lead the development of brand and campaign creatives across web, social, CRM and paid media, blending strategic thinking with hands-on design execution.

Working closely with editorial, marketing, product and UX teams, you’ll craft audience-focused campaigns, champion brand excellence and help drive global subscription growth while mentoring

Qualifications

• Significant experience in a Senior Designer, Graphic Designer or Brand Design role
• Strong portfolio showcasing branding, campaign development, digital marketing and visual storytelling
• Expert knowledge of design principles, including typography, layout, visual hierarchy, photography and brand systems
• Proven experience creating high-performing creative assets across digital channels, including web, social, CRM and paid media
• Proficiency in Adobe Creative Suite and Figma, with experience working within digital-first environments
• Strong stakeholder management skills, with the ability to influence, present ideas and build effective working relationships across multiple teams
• Experience leading projects and supporting, mentoring or coaching junior creatives

Responsibilities

• Lead the creation of high-quality design and campaign assets across web, social, CRM, paid media and subscription marketing channels.
• Develop compelling creative concepts and visual storytelling that drive audience acquisition, engagement, retention and subscription growth.
• Champion and evolve BBC brand standards, ensuring consistency and excellence across all customer touchpoints.
• Partner with editorial, marketing, product, UX and growth teams to translate insights and objectives into effective creative solutions.
• Manage multiple creative projects from concept through to delivery, ensuring quality, efficiency and continuous improvement.
• Build strong stakeholder relationships, presenting creative work confidently and influencing decision‑making through expert design guidance.
• Provide day-to-day leadership, mentoring and direction to the Motion Designer, helping to maintain high creative standards across the team.

Skills

Senior Designer

Brand design

Typography

Stakeholder management

Mentoring juniors

Project leadership

Digital channels

Tools

Adobe Creative Suite

Figma

Job description

JOB DETAILS

JOB BAND: D

CONTRACT TYPE: Permanent, Full-time

DEPARTMENT: BBC Studios Creative Services

LOCATION: London Television Centre – Hybrid

PROPOSED SALARY RANGE: Up to £55,000 plus £5,441 London Weighting depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

PURPOSE OF THE ROLE

Join BBC.com as a Senior Designer and play a key role in shaping the creative direction of its growing international subscription business. You'll lead the development of impactful brand and campaign creative across digital channels, combining strategic thinking with hands‑on design execution. Working closely with editorial, marketing, product and UX teams, you'll create audience-focused campaigns, champion brand excellence and help drive subscription growth on a global scale.

WHY JOIN THE TEAM

This is a unique opportunity to influence how millions of people discover and engage with BBC content around the world. You'll work at the intersection of creativity, storytelling and digital product growth, collaborating with talented multidisciplinary teams on high-profile campaigns. With exposure to strategic decision‑making, stakeholder leadership and brand development, it's an ideal role for a Senior Designer’s next step.

Your Key Responsibilities And Impact

• Lead the creation of high-quality design and campaign assets across web, social, CRM, paid media and subscription marketing channels.
• Develop compelling creative concepts and visual storytelling that drive audience acquisition, engagement, retention and subscription growth.
• Champion and evolve BBC brand standards, ensuring consistency and excellence across all customer touchpoints.
• Partner with editorial, marketing, product, UX and growth teams to translate insights and objectives into effective creative solutions.
• Manage multiple creative projects from concept through to delivery, ensuring quality, efficiency and continuous improvement.
• Build strong stakeholder relationships, presenting creative work confidently and influencing decision‑making through expert design guidance.
• Provide day-to-day leadership, mentoring and direction to the Motion Designer, helping to maintain high creative standards across the team.

Essential Criteria

YOUR SKILLS AND EXPERIENCE

• Significant experience in a Senior Designer, Graphic Designer or Brand Design role, ideally within media, publishing, digital products, subscription businesses or content-led brands.
• A strong portfolio showcasing branding, campaign development, digital marketing and visual storytelling.
• Expert knowledge of design principles, including typography, layout, visual hierarchy, photography and brand systems.
• Proven experience creating high-performing creative assets across digital channels, including web, social, CRM and paid media.
• Proficiency in Adobe Creative Suite and Figma, with experience working within digital-first environments.
• Strong stakeholder management skills, with the ability to influence, present ideas and build effective working relationships across multiple teams.
• Experience leading projects and supporting, mentoring or coaching junior creatives.

Desired But Not Required

• Experience working within subscription, membership or audience growth-focused businesses.
• Basic motion graphics knowledge and an understanding of animation-led creative.
• Experience using AI-powered creative tools and emerging technologies to enhance workflows and output.
• Understanding of digital products, UX principles and performance marketing.
• Experience contributing to the evolution of brand systems and creative frameworks.
• Strong commercial awareness with the ability to balance brand, audience and business objectives.
• Passion for storytelling, journalism and creating work that reaches global audiences.

#BBCSTUDIOS

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.