Corporate Events Sales Lead for Private Hire and Groups

Support Team; Birmingham; On-site; GBP 32,000 - 39,000; Full time

Benefits offered by this job

Performance bonus

28 days holiday per year (plus earned-

Private Health insurance & benefits

Company pension contribution

Free bowling and activities for you +3

25% off food and drink

Social calendar activities

Annual team awards party

Cycle2Work scheme

Refer a friend scheme

Job summary

Lane7 is seeking a Corporate Sales Manager to drive pre-booked revenues through proactive business development and account management across Birmingham and Leicester venues. You will balance hands-on enquiry handling with strategic relationship building to secure corporate events and private hires.

Join a fast-growing, hospitality-focused team and lead commercial initiatives, forecasts, and CRM-driven activity while collaborating with General Managers, Marketing and Operations to maximise

Qualifications

• Proven B2B sales experience within hospitality, leisure, events or a similar commercial environment.
• Demonstrable success in new business development and account management.
• Strong commercial awareness with the ability to analyse performance and identify growth opportunities.
• Excellent communication, presentation and negotiation skills.
• Experience using CRM systems.

Responsibilities

• Take ownership of the commercial performance of an allocated portfolio of venues.
• Deliver agreed Group Revenue and Private Hire targets.
• Develop proactive sales plans for each venue, identifying opportunities to grow revenue and market share.
• Own your sales pipeline, maintaining accurate forecasts and implementing recovery plans where performance is behind target.
• Identify and win new corporate clients through proactive outbound sales activity, networking, LinkedIn, referrals and local business engagement.
• Build and maintain a strong database of local employers, decision makers and corporate contacts.
• Generate new business opportunities across corporate events, team building, Christmas parties, exclusive hire and group bookings.
• Build long-term relationships with existing corporate clients, encouraging repeat business and increased spend.
• Conduct regular account reviews and identify upselling and cross-selling opportunities.
• Build strong relationships with General Managers to create commercially successful venues.
• Visit venues regularly to understand local markets, upcoming opportunities and operational priorities.
• Maintain accurate records within Bookedit and CRM systems.
• Provide accurate weekly forecasts, pipeline reporting and commercial insight.

Job description

Lane7 is seeking a Corporate Sales Manager to drive pre-booked revenues through proactive business development and account management across Birmingham and Leicester venues. You will balance hands-on enquiry handling with strategic relationship building to secure corporate events and private hires.

Join a fast-growing, hospitality-focused team and lead commercial initiatives, forecasts, and CRM-driven activity while collaborating with General Managers, Marketing and Operations to maximise