CRO Lead

Digital Gurus; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global organization is seeking a CRO Lead to drive conversion rate optimization strategies for its e-commerce platforms. This role requires hands-on experience in leading CRO programs and exceptional analytical skills, with a focus on enhancing customer journeys and maximizing conversion rates. Collaborating with various internal teams, you will design and implement tests, analyze performance data, and present findings to senior leadership. The ideal candidate must possess the right to work in the UK and have a passion for digital innovation.

Qualifications

• Demonstrable experience leading and scaling CRO programs in e-commerce.
• Exceptional analytical skills and proficiency with analytics tools.
• Strong collaborative and team player mindset.

Responsibilities

• Design and execute a CRO strategy focused on enhancing e-commerce KPIs.
• Lead the testing lifecycle including A/B and multivariate tests.
• Conduct user research and usability testing for customer insights.
• Optimize web properties for conversion and engagement.
• Collaborate with cross-functional teams to align goals.
• Monitor industry trends to introduce innovative ideas.
• Support e-commerce campaigns and website content updates.
• Prepare and deliver presentations to senior leadership.

Skills

Experience in leading CRO programs

Analytical capabilities

Collaboration skills

Project management

Familiarity with Adobe Target

Tools

ContentSquare

Google Analytics

Job description

This range is provided by Digital Gurus. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Digital Gurus

Specialist In Digital Recruitment | Agency Recruitment | Executive Hires | Behaviour and Psychometric Expert | Culture Advisor|

Our client, a respected global organisation known for its innovative approach and supportive work culture, is seeking a talented and driven CRO Lead to join their dynamic digital team. This is a role where significant change presents immense opportunity. You will be given the autonomy to conceptualise and execute cutting‑edge, data‑driven solutions, offering you the space to significantly advance your career across multiple exciting digital directions.

Are you passionate about engineering flawless digital experiences that deliver tangible business results? You will own the experimentation and optimisation strategy across the client's B2C websites and high‑volume e‑commerce platforms. Your mission will be to dramatically improve customer journeys, maximise conversion rates, and translate robust data into insights that directly shape the future digital roadmap. You will collaborate extensively with a diverse range of internal stakeholders, from technical developers to creative content specialists, and partner with an external CRO agency to deliver highly personalised, impactful customer experiences.

• Spearhead the design and execution of a comprehensive CRO strategy focused on enhancing key e‑commerce KPIs across all digital channels and campaigns.
• Lead the entire testing lifecycle: from designing and implementing A/B and multivariate tests to developing and deploying advanced personalisation strategies.
• Perform deep‑dive analysis on performance data, translating complex insights into clear, prioritised, and actionable digital improvements.
• Conduct systematic user research and usability testing to accurately identify customer needs, pain points, and friction points in the journey.
• Strategically optimise web properties to boost conversion, customer retention, and overall engagement.
• Serve as the key liaison, collaborating with cross‑functional teams (e.g., UX, Marketing, Tech) to ensure full alignment between user experience and conversion goals.
• Manage the CRO budget effectively, ensuring a strong return on investment (ROI) for all optimisation initiatives.
• Actively monitor and integrate the latest industry trends in UX and CRO, introducing fresh, cutting‑edge ideas to the team.
• Provide essential support to the e‑commerce team for campaign promotions and essential website content updates.
• Prepare and deliver compelling presentations of findings and strategic recommendations to senior leadership, informing critical business decisions.
• Essential: Demonstrable, hands‑on experience leading and scaling successful CRO and personalisation programs specifically within a fast‑paced e‑commerce environment.
• Practical experience working with Adobe Target is strongly preferred (2+ years highly desirable).
• Exceptional analytical capabilities coupled with professional proficiency in tools such as ContentSquare and Google Analytics (or equivalent platforms).
• A highly collaborative team‑player mindset and proven excellence in time management and project prioritisation.
• A genuine passion for digital innovation and a commitment to solving complex business challenges using technology and data.
• Crucial Requirement: You must possess the existing right to work in the UK to be considered for this role.

🌟 What Our Client Offers

This client is a highly respected Global organisation that takes pride in supporting the professional development of its colleagues worldwide, offering a sense of stability in an evolving market. They are committed to giving outstanding performers the opportunity to challenge themselves and grow their careers both locally and internationally within the business. Working with them offers a stimulating, fast‑paced, and rewarding career environment, and they compensate their employees accordingly.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Retail