CRO Manager

Humankind Global Recruitment; Manchester; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Private health cover

Various discounted products and services

Job summary

A leading digital marketing firm in Manchester seeks a CRO Manager to lead conversion optimization initiatives. The role involves collaborating with various teams to enhance customer acquisition strategies and maximize commercial returns. Ideal candidates should have over 5 years of experience in digital marketing, especially in performance-focused roles. The position offers growth opportunities within a fast-paced, dynamic environment.

Qualifications

• 5+ years of digital marketing experience in a performance-focused role.
• Successful track record of ideating, implementing and scaling CRO programs.
• Ability to manipulate performance data independently and present it engagingly.

Responsibilities

• Lead the design and implementation of conversion optimization strategies.
• Analyze conversion metrics and KPIs for business outcomes.
• Plan activities and forecast their impact on business outcomes.

Skills

Digital marketing experience

Customer centric approach

Negotiation skills

Tools

Optimizely

Google Optimize

Job description

Overview

Are you a self-motivated CRO Manager, with strong performance marketing skills, a creative eye and a customer centric approach? In this role you'll lead the conversations around the design, implementation & evaluation of activities that increase conversions of new and existing customers. You'll be focused on maximising the commercial returns for the business, by briefing internal resources such as UX/UI, Engineers/Devs, Digital Marketers, SEO and more. You'll thrive on being a true subject matter expert for all things conversion rate optimisation.

Job details

• Employment type: Full Time
• Location: Manchester (Hybrid)

Base pay range

This range is provided by Humankind Global Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

The Job

As Conversion Rate Optimisation Manager (CRO Manager), you'll play a key role in the Marketing team. As someone who knows how to engage incoming prospects and existing customers & uses performance data to design new solutions that drive conversion lift, you'll be a natural experimenter.

Responsibilities

• Owning specific KPIs within defined areas of influence in the conversion funnel.
• Working closely with other teams to ensure that the first purchase customers experience is optimised for conversion performance.
• Leading the strategy and then the design, implementation and measurement of the brand’s acquisition conversion optimisation roadmap and activities.
• Identifying and analysing conversion metrics & KPIs from high value and/or high volume sources and providing the conversion journeys that allow them to realise maximum contributions to business outcomes.
• Diving deep into conversion performance to generate recommendations and driving A/B & multivariate testing, new landing page builds, new conversion journeys, and unique digital engagement experiences.
• Aspiring to attain the highest level of optimisation agility and velocity possible whilst focusing on both marketing & commercial outcomes.
• Mastering how the brand communicates with prospects (targeting & personalisation) to deliver the best content, journeys, and experiences to increase conversions.
• Working closely with other marketing teams (Affiliates, SEO, traditional media, digital media, social media, and referrals), staying abreast of all distribution efforts that drive awareness and generate traffic and collectively ensuring the brand is meeting or exceeding new customers acquisition targets.
• Following cohorts through first purchase, and into lifecycle monitoring customer behaviours and KPIs, providing recommendations to other marketing teams and business units to shape current and future marketing mix.
• Planning your activities thoroughly and forecasting how these efforts will impact business outcomes.
• Delivering executive-level reports that convey complex analytical findings in a concise manner.
• Documenting key learnings, big wins, and misses, in the company wiki and Jira spaces to grow the business's intellectual property.

About You

As the CRO Manager / Conversion Rate Optimisation Manager you’ll be joining a dynamic and growing digital marketing agency with an exciting international client base. With a focus on growth and people, the agency upholds a culture of humility, ownership, ambition and collaboration.

Qualifications

• 5+ years of digital marketing experience in a performance focused role.
• Successful track record of ideating, implementing and scaling CRO programs.
• Strong customer centric approach to optimisation, leveraging your added experience or understanding of UX, UI and digital design for conversion best practices.
• Experience with industry leading optimisation tools such as, or similar to: Optimizely, Google Optimize, Omniconvert, Unbounce etc.
• Ability to manipulate performance data independently, interpret, then present that data in engaging and meaningful ways.
• Ability to manage and prioritise multiple projects simultaneously within a complex organisation.
• Excellent negotiation and relationship building skills.
• The ability and willingness to travel internationally.

About the Company

This is a digital marketing business enjoying hyper-growth at the moment. They are experts within the entertainment sector, and for an analytical and strategically-minded Conversion Rate Optimisation Specialist, this represents a great opportunity to think outside of the box and get involved in the types of CRO projects you won't be able to elsewhere. They also have a track record of promoting from within, so as more brands come online, more opportunities for promotion prospects will naturally appear.

In addition to an attractive salary DOE, some additional benefits include;

• Private health cover
• Various discounted products and services

Apply

We’re interviewing and shortlisting for this role right now, and expecting to get suitable candidates in for interview quickly. If you're interested, please apply with your up-to-date CV today.

Job function & industry

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing, Advertising, and Strategy/Planning
• Industries: Marketing Services, Advertising Services, and Gambling Facilities and Casinos