CRO Manager 199643

Harnham; Macclesfield; Sur place; GBP 36 000 - 60 000; Plein temps

Avantages offerts par ce poste

Progression opportunities

Collaborative environment

Employee perks

Résumé du poste

Harnham is seeking a leader to own the CRO strategy and experimentation roadmap across a portfolio of high-traffic lead generation journeys. You will drive data-driven hypotheses, run experiments, and translate insights into commercial recommendations.

You will collaborate with Marketing, Technical, and Compliance teams to optimise customer journeys, improve lead quality, and contribute to business growth in a fast-paced digital environment.

Qualifications

• Strong commercial experience in Conversion Rate Optimisation within high-traffic digital environments.
• Solid understanding of experimentation methodology, statistical significance, and test analysis.
• Experience using experimentation platforms such as Convert.com or similar tools.
• Knowledge of behavioural analytics platforms including tools such as Mouseflow, Clarity, FullStory, or equivalent.
• Strong understanding of user experience principles and customer journey optimisation.
• Commercial mindset with the ability to balance conversion growth, lead quality, and profitability.
• Excellent stakeholder management and communication skills.
• Experience working within fast-paced digital marketing or performance marketing environments.

Responsabilités

• Own and manage the CRO roadmap across a portfolio of high-traffic lead generation journeys.
• Develop data-driven hypotheses and build a structured testing programme.
• Execute experiments through an experimentation platform and ensure reliable implementation.
• Use behavioural analytics tools to identify user friction and optimisation opportunities.
• Analyse test results and translate insights into commercial recommendations.
• Prioritise experimentation activity based on business impact, traffic levels, and lead quality.
• Collaborate with Marketing, Technical, and Compliance teams to deliver optimisation initiatives.
• Present findings, forecasts, and recommendations to senior stakeholders.
• Support the development of CRO processes, frameworks, and future team growth.

Connaissances

CRO experience

Experimentation

A/B testing

Behavioral analytics

Stakeholder mgmt

Digital marketing

Outils

Convert.com

Mouseflow

Clarity

FullStory

Description du poste

Macclesfield (Office Based) | Up to £60,000 + Benefits

This is an opportunity to take ownership of a growing Conversion Rate Optimisation function within a high-performing digital business. You will lead experimentation across multiple customer journeys, influence commercial strategy, and play a key role in shaping the future of the CRO capability while delivering measurable business impact.

The Company

They are a well-established digital organisation operating multiple high-traffic online platforms across a range of sectors. Driven by data, performance marketing, and customer experience, they generate significant volumes of customer enquiries through sophisticated acquisition channels.

With substantial investment in digital marketing and a strong focus on continuous improvement, they are committed to using experimentation, analytics, and technology to optimise customer journeys and commercial outcomes. This is a business that values innovation, collaboration, and evidence-based decision making.

The Role

You will lead the CRO strategy and experimentation roadmap across a portfolio of high-traffic lead generation journeys.

Responsibilities include:

• Owning and managing the conversion rate optimisation roadmap.
• Developing data-driven hypotheses and building a structured testing programme.
• Executing experiments through an experimentation platform and ensuring reliable implementation.
• Using behavioural analytics tools to identify user friction and optimisation opportunities.
• Analysing test results and translating insights into commercial recommendations.
• Prioritising experimentation activity based on business impact, traffic levels, and lead quality.
• Collaborating with Marketing, Technical, and Compliance teams to deliver optimisation initiatives.
• Presenting findings, forecasts, and recommendations to senior stakeholders.
• Supporting the development of CRO processes, frameworks, and future team growth.

Your Skills & Experience

• Strong commercial experience in Conversion Rate Optimisation within high-traffic digital environments.
• Solid understanding of experimentation methodology, statistical significance, and test analysis.
• Experience using experimentation platforms such as Convert.com or similar tools.
• Knowledge of behavioural analytics platforms including tools such as Mouseflow, Clarity, FullStory, or equivalent.
• Strong understanding of user experience principles and customer journey optimisation.
• Commercial mindset with the ability to balance conversion growth, lead quality, and profitability.
• Excellent stakeholder management and communication skills.
• Experience working within fast-paced digital marketing or performance marketing environments.

What They Offer

• Clear progression opportunities
• Collaborative and supportive working environment
• Additional employee perks and incentives