Conversion Manager

News Corporation; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Private medical insurance

Discounted gym memberships

Bikes for Work

60% HarperCollins discount

Pension up to 5%

LinkedIn Learning access

Job summary

News UK in London is seeking a Conversion Manager to join the Customer Marketing team. You will drive the on-site and in-app subscription experience to grow Sun Club sign-ups and revenue. The role sits within the Sun Business Unit and offers hybrid working with in-office days.

You will lead a testing program, run A/B and multivariate experiments, and translate results into actionable optimizations. Collaborate with Product, Marketing and Analytics to enhance journeys and reporting.

Qualifications

• Solid background in acquisition marketing with a specific focus on optimising eCommerce and digital customer journeys.
• Experience utilizing platforms such as Zephyr, Purchasely, or similar digital tools.
• Proficiency in utilizing data analytics to inform commercial decision-making and evaluate campaign performance.
• Strong alignment with The Sun brand, coupled with a proactive approach to continuous learning and adapting to new industry trends.

Responsibilities

• Develop and own the testing program to improve onsite and app subscription conversion.
• Run A/B and multivariate tests onsite and in-app to gather insights and assess how multiple elements interact and impact conversions.
• Interpret results quickly to draw unique insights and provide clear recommendations for future conversion rate optimisation experiments.
• Partner with the Product team to lead the development of enhanced onsite journeys based on successful experiments.
• Analyse continuously the various stages of the subscription conversion funnel to identify opportunities to improve engagement and conversion.
• Collaborate with the wider marketing and Analytics teams to improve data reporting and ensure consistency across all channels.
• Manage and activate onsite sales, providing insights and recommendations to the wider marketing team and stakeholders.
• Oversee all landing pages to support subscription campaign activity across the team.

Skills

Acquisition marketing

Data analytics

Tools

Zephyr

Purchasely

Job description

Conversion Manager

Location:

London

Department

Marketing

Salary Range:

Not Specified

Advertising End Date:

21 Sep 2026

Job Description

Your team: Be part of a dynamic and evolving team at The Sun, driving digital growth and performance. Sitting within the Sun Business Unit at News UK, Sun Publishing is responsible for sales, operations, commercial product strategy, and partnerships across The Sun's platforms. Our team works collaboratively to create compelling digital strategies that drive revenue and user engagement.

Your role: We have a fantastic opportunity for a Conversion Manager to join our fast-paced, high-impact Customer Marketing team to support News UK's objectives to grow digital subscriptions and revenue for The Sun. A pivotal role within the Acquisition Team, your focus will be creating a seamless and persuasive online experience that improves subscription conversion rates for our new Sun Club membership. Blending creativity, data analysis, and user experience, you will identify opportunities for A/B and multivariate testing, working closely with internal stakeholders to own the onsite customer journey.

Day to day you will:

• Develop and own the testing program to improve onsite and app subscription conversion.
• Run A/B and multivariate tests onsite and in-app to gather insights and assess how multiple elements interact and impact conversions.
• Interpret results quickly to draw unique insights and provide clear recommendations for future conversion rate optimisation experiments.
• Partner with the Product team to lead the development of enhanced onsite journeys based on successful experiments.
• Analyse continuously the various stages of the subscription conversion funnel to identify opportunities to improve engagement and conversion.
• Collaborate with the wider marketing and Analytics teams to improve data reporting and ensure consistency across all channels.
• Manage and activate onsite sales, providing insights and recommendations to the wider marketing team and stakeholders.
• Oversee all landing pages to support subscription campaign activity across the team.

What we're looking for from you:

• Solid background in acquisition marketing with a specific focus on optimising eCommerce and digital customer journeys.
• Experience utilizing platforms such as Zephyr, Purchasely, or similar digital tools.
• Proficiency in utilizing data analytics to inform commercial decision-making and evaluate campaign performance.
• Strong alignment with The Sun brand, coupled with a proactive approach to continuous learning and adapting to new industry trends.

News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.

At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace. Certain roles may necessitate additional in-office days; please discuss this with your recruiter for specific requirements.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter.

We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.

At News UK, we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and the Apprentice Society.

Benefits

• Private medical insurance including coverage for pre-existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly in person/ virtual exercise classes
• Bikes for Work and Electric Car scheme
• Up to 60% discount on Harper Collins books
• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• Wide range of training available, plus full LinkedIn Learning access
• 25 days holiday plus bank holidays, as well as an extra anniversary day off
• Up to 3 paid volunteering days per year to support causes you care about

We are committed to providing an inclusive recruitment process. If you require reasonable adjustments due to a disability or health condition at any stage of your application or interview, please let us know. You can contact us at [email protected] to discuss how we can support you to perform at your best.