Subscriptions Growth & Retention Lead

The Overlap; Manchester; On-site; GBP 42,000 - 62,000; Full time

Job summary

The Overlap is seeking a data-savvy Subscriptions Manager to own and optimise our subscription strategy on a 12-month fixed-term contract. You’ll drive retention, monitor churn, and lead lifecycle campaigns across CRM, email, and paid channels.

Work closely with content and marketing to craft compelling offers and engagement tactics, while collaborating with data teams to build dashboards and experiments that grow subscriber lifetime value.

Qualifications

• Experience managing subscriptions, CRM or lifecycle marketing in a consumer or media environment.
• Ability to improve retention and reduce churn or grow CLV.
• Data-driven decision making and translating insights into actions.
• Experience planning campaigns across email, push, or other direct channels.
• Strong stakeholder management and cross-team collaboration.
• Excellent organisational skills and ability to manage multiple tests.
• Attention to detail in a fast-paced, deadline-driven environment.
• Understanding of digital audiences and Overlap output.

Responsibilities

• Own and optimise anti-churn and retention strategies across key platforms.
• Monitor churn/reactivation trends and translate data into actions.
• Design and manage subscriber lifecycle journeys.
• Plan and deliver targeted retention campaigns via CRM and paid media.
• Collaborate with content and marketing to create offers and messaging.
• Partner with data teams to build dashboards and experiments.
• Lead A/B tests to improve conversion and CLV.
• Act as day-to-day contact for subscription performance and plans.
• Track and report on performance with clear recommendations.
• Stay updated on market trends in subscriptions and retention.

Skills

Subscription Management

CRM

Data Analysis

A/B Testing

Lifecycle Marketing

Campaign Management

Stakeholder Management

Retention Strategies

Tools

CRM platforms

Analytics dashboards

Job description

The Overlap is seeking a data-savvy Subscriptions Manager to own and optimise our subscription strategy on a 12-month fixed-term contract. You’ll drive retention, monitor churn, and lead lifecycle campaigns across CRM, email, and paid channels.

Work closely with content and marketing to craft compelling offers and engagement tactics, while collaborating with data teams to build dashboards and experiments that grow subscriber lifetime value.