Digital Marketing Executive

Forward Role; Manchester; Hybrid; GBP 28,000 - 40,000; Full time

Job summary

Forward Role is recruiting a Digital Marketing Executive in Manchester City Centre, hybrid role, taking ownership of lead generation across paid and performance channels. You’ll sit at the heart of the marketing team and collaborate with an external paid media agency to translate data into action.

Responsibilities include managing lead gen across paid search and social, owning CRM processes to nurture and convert leads, and supporting website optimisation for conversion.

Qualifications

• Strong understanding of paid media (search and social).
• Experience with agency partnerships and data interrogation.
• Ability to present performance data clearly.
• Experience with CRM, website optimisation, or listings is beneficial.
• Commercial mindset focused on cost per lead and conversions.

Responsibilities

• Manage and optimise lead generation across paid search and paid social.
• Work with the paid media agency, challenge strategy with data.
• Own CRM processes to track, nurture and convert leads.
• Support website optimisation for conversion.
• Contribute to SEO performance and visibility.
• Manage listings on third-party platforms.
• Report performance with data insights to the team.

Skills

Paid media

CRM & leads

Data & reporting

Conversion flow

Agency liaison

Website CRO

SEO basics

Job description

Location: Manchester City Centre (Hybrid)

A fast-growing residential property business is looking for a Digital Marketing Executive to join their marketing team, taking ownership of lead generation across paid and performance channels.

This is a genuinely performance-led role. You'll sit at the centre of the marketing function, working closely with an external paid media agency and translating data into decisions the wider team can act on.

The role:

• Manage and optimise lead generation activity across paid search and paid social
• Work closely with the paid media agency, understanding the strategy behind the numbers and challenging it where needed
• Own CRM processes to ensure leads are tracked, nurtured and converted effectively
• Support the website to ensure it's optimised for conversion
• Contribute to SEO performance and visibility
• Manage listings across relevant third-party platforms
• Report on performance regularly, presenting data and insight back to the wider team

What we're looking for:

• A strong, demonstrable understanding of paid media (search and social) is essential, this is the priority skill for the role
• Comfortable working with a media agency, able to speak their language and interrogate their data rather than just receive it
• Confident communicator, happy presenting performance data in meetings
• Broader experience across CRM, website, SEO or listing platforms is a strong advantage
• A commercial, lead-gen mindset, someone who thinks in terms of cost per lead and conversion, not just impressions and clicks