Digital Marketing Specialist

TieTalent; Blackburn; On-site; GBP 24,000 - 26,000; Full time

Benefits offered by this job

10% Bonus dependent upon company performance

21 Days holiday plus Bank Holidays

1 day off for volunteering

Pension

Job summary

A dynamic marketing firm in Accrington is seeking a Digital Marketing Specialist to manage CRM systems and deliver impactful email marketing campaigns. The role requires strong analytical skills and experience with campaign analytics. Ideal candidates have a Bachelor's degree and a minimum of 2 years in related fields. This position offers a competitive salary between £24,000 and £26,000 and additional benefits in a collaborative work environment.

Qualifications

• 2+ years of experience in CRM management, email marketing, and campaign analytics.
• Familiarity with A/B testing and digital marketing channels.

Responsibilities

• Manage CRM systems.
• Deliver effective email marketing campaigns.
• Analyse campaign performance to support marketing objectives.
• Contribute to multi-channel marketing strategies.

Skills

Analytical mindset

Campaign performance analysis

A/B testing

Email marketing

CRM management

Education

Bachelor's degree in Marketing, Business or related

Tools

HubSpot

Salesforce

Google Analytics

Mailchimp

Klaviyo

Job description

Overview

We are now recruiting for a data-driven and detail-oriented Digital Marketing Specialist to join the dynamic team in the Accrington location. This role will focus on managing CRM systems, delivering effective email marketing campaigns, and analysing campaign performance to support marketing objectives. The ideal candidate will have a strong analytical mindset, experience in A/B testing, and the ability to interpret data to optimise campaigns. They will also bring a general understanding of digital marketing and be comfortable contributing to multi-channel marketing strategies. This is an exciting opportunity to work across multiple brands within a supportive and collaborative environment.

Responsibilities

• Manage CRM systems
• Deliver effective email marketing campaigns
• Analyse campaign performance to support marketing objectives
• Contribute to multi-channel marketing strategies

Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 2+ years of experience in CRM management, email marketing, and campaign analytics
• Proficiency with marketing tools (e.g., HubSpot, Salesforce, Google Analytics)
• Familiarity with email marketing platforms (e.g., Mailchimp, Klaviyo) is a plus
• Basic experience in digital marketing channels and strategies

Salary and Benefits

• £24,000 to £26,000
• Plus 10% Bonus dependent upon company performance
• 21 Days holiday to start plus Bank Holidays
• Plus 1 day off for volunteering
• Pension

Details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Technology, Information and Internet