Content Strategy Manager

MacGregor Black; Greater London; Hybrid; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Hybrid working

London office

Job summary

MacGregor Black is partnering with a prestigious Fine Wine and Spirits Merchant to recruit a Content Strategy Manager in London. The role leads two Content Creators and shapes the content strategy across the website, app, CRM, and social channels to deepen engagement and drive commercial growth.

You will oversee content for a heritage producer network and events, working with Marketing, Digital, Buying, Membership, and Events to deliver integrated campaigns.

Qualifications

• WSET Level 3 in Wines is essential.
• Exceptional fine-wine knowledge and passion for wine, producers and experiences surrounding them.
• Proven experience leading content strategy and delivery across multiple channels.
• Excellent writing and editing skills to make specialist knowledge accessible.
• Strong digital understanding including SEO, customer journeys and content performance.
• Entrepreneurial mindset with the confidence to identify opportunities and own initiatives.
• Commercial judgement and ability to deliver high-quality content cost-effectively.
• Experience managing or developing a content team.
• Strong stakeholder management and ability to balance strategy with hands-on delivery.
• Experience in wine, premium retail, luxury, hospitality or a membership business is advantageous.

Responsibilities

• Lead the UK content strategy across website, app, CRM, editorial, social media and video.
• Shape content supporting the launch of a new customer proposition and membership experience.
• Bring heritage, wine producers and events to life through authoritative storytelling.
• Collaborate with Marketing, Digital, Buying, Membership and Events for integrated campaigns.
• Improve content discoverability through SEO and evolving AI search behaviours.
• Use customer insights and performance data to improve engagement, conversion and retention.
• Lead and develop two Content Creators with high editorial standards.
• Manage content priorities and resources with a commercial, cost-conscious approach.

Skills

Content strategy

Leadership

Editing/writing

SEO

Stakeholder management

Entrepreneurial mindset

Wine knowledge

Team development

Cross-channel marketing

Education

WSET Level 3

Job description

Do you combine exceptional wine knowledge with a talent for compelling storytelling?

Can you turn content into measurable commercial growth and an outstanding digital customer experience?

Are you ready to shape the content direction of a heritage wine business as it launches a new customer proposition?

MacGregor Black is partnering with a Prestigious Fine Wine and Spirits Merchant in the search for a Content Strategy Manager. This is a permanent, UK-focused role based in London, with hybrid working.

Following a significant digital transformation, the business is enhancing its app and website experience and bringing a new customer proposition to market. This is an opportunity to shape how its heritage, producer relationships and exceptional wine experiences connect with customers.

Reporting to the Studio Manager, you will lead two Content Creators, combining strategic direction with hands-on delivery. You will create content that deepens customer engagement, supports acquisition and retention, and delivers commercial results.

Key Responsibilities

• Lead the UK content strategy across website, app, CRM, editorial, social media and video.
• Shape content supporting the launch of a new customer proposition and membership experience.
• Bring the business's heritage, wine producers and events to life through authoritative, engaging storytelling.
• Work closely with Marketing, Digital, Buying, Membership and Events to deliver integrated campaigns.
• Improve content discoverability through SEO and an understanding of evolving AI search behaviours.
• Use customer insights and performance data to improve engagement, conversion and retention.
• Lead and develop two Content Creators, maintaining exceptional editorial standards.
• Manage content priorities and resources with a commercial, cost-conscious approach.

What are we looking for?

• WSET Level 3 in Wines is essential, as a minimum.
• Exceptional fine-wine knowledge and a genuine passion for wine, producers and the experiences surrounding them.
• Proven experience leading content strategy and delivery across multiple channels.
• Excellent writing and editing skills, with the ability to make specialist knowledge compelling and accessible.
• Strong digital understanding, including SEO, customer journeys and content performance.
• An entrepreneurial mindset, with the confidence to identify opportunities and take ownership.
• Commercial judgement and the resourcefulness to deliver high-quality content cost-effectively.
• Experience managing or developing a content team.
• Strong stakeholder management skills and the ability to balance strategic planning with hands-on execution.
• Experience within wine, premium retail, luxury, hospitality or a membership business would be advantageous.

Hybrid working

Three days in the London office and two days from home.

Interview process

Initial interview with MacGregor Black, followed by an interview with the Marketing Director and HR.