Content Lead

Berry Bros. & Rudd; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

24 days holiday

3 additional days over Christmas

1 Personal Day

Private Medical cover

Life Insurance

Pension

Employee Assistance Programme (EAP)

Employee discount up to 40%

Job summary

Berry Bros. & Rudd is seeking a Content Lead to drive content strategy across the customer journey, partnering with Design, Marketing, Membership, Digital, Buying and Events to elevate brand authority and customer experience.

The role blends strategic thinking with hands-on delivery, leading a content team and shaping content across channels using insights, SEO best practices and performance data. You will develop integrated content plans for Membership, Retail and Events, optimise

Job description

Berry Bros. & Rudd is more than 325 years old, but we never stand still. As the world’s best and most trusted fine wine and spirits merchant, we are committed to helping our customers drink better, now and in the future. A career at Berry Bros. & Rudd is a unique and rewarding experience, combining the rich background of centuries of history with a modern family-owned culture, built on ambitious plans and with people at its heart.

The job in a nutshell

The Content Lead is responsible for leading BB&R's content strategy, planning and creation across the customer journey, ensuring content supports commercial objectives, strengthens brand authority and delivers exceptional customer experiences.

As part of the newly created Studio function, the role combines strategic thinking with hands‑on delivery, leading the content team and working closely with Design, Marketing, Membership, Digital, Buying and Events teams. Responsible for ensuring content is relevant, discoverable and effective across all channels, the role uses customer insight, SEO best practice, AI‑driven search trends and performance data to inform decision‑making.

The Content Lead will play a key role in bringing BB&R's tiered customer proposition to life, creating engaging content that supports customer acquisition, engagement and retention while reinforcing BB&R's position as the trusted authority in fine wine and spirits.

Who you will work with

Internal: Studio, Marketing, Membership, Events, Digital, Buying, Commercial, Private Client Advisers

External: Agencies, freelance content creators, PR agency, producers and industry experts

What you will do

• Develop and deliver BB&R's content strategy, ensuring alignment with business objectives, customer needs and brand priorities.
• Create integrated content plans that support key business areas including Membership, Retail, Fine Wine, Spirits and Events.
• Develop content that supports BB&R's tiered customer proposition, delivering value across different customer segments and lifecycle stages.
• Work closely with the Senior Creative Designer and Studio team to develop engaging social‑first content across static, video and emerging formats.
• Ensure content supports customer acquisition, engagement, retention and advocacy.
• Maintain oversight of the content calendar, ensuring priorities are aligned with campaign, trading and membership plans.
• Ensure content is effectively adapted and distributed across multiple channels and audiences.

Content Creation & Delivery

• Lead the creation and delivery of high‑quality content across digital, social, video, CRM, website, editorial and experiential channels.
• Oversee the planning and delivery of BB&R's organic social media content
• Ensure content is engaging, informative, on‑brand and aligned to BB&R's tone of voice.
• Partner closely with the Senior Creative Designer and wider Studio team to deliver integrated campaigns and customer experiences.
• Support the development of content across a variety of formats including written, video, social, audio and emerging channels.
• Oversee content governance, quality standards and editorial consistency
• Contribute to key content pieces and business‑critical communications where required.

Search, Discoverability & Content Performance

• Lead BB&R's content optimisation approach across traditional search, AI‑powered search and emerging discovery platforms.
• Ensure content follows SEO best practices and is structured to maximise discoverability, visibility and engagement.
• Monitor developments in AI, LLMs and changing search behaviours to ensure content remains effective and accessible.
• Work closely with Digital and Marketing teams to improve organic performance and customer acquisition through content.
• Use performance data, audience insights and analytics to continuously optimise content effectiveness.
• Identify opportunities to improve content journeys, engagement and conversion across digital channels.
• Work closely with the Membership Manager and Membership Programming Lead to create content that enhances the customer proposition and membership experience.
• Support the delivery of content that strengthens customer engagement, loyalty and retention.
• Develop content that communicates the value of membership, exclusive experiences and customer benefits.
• Ensure content supports community building and deepens customer relationships with BB&R.
• Lead and develop the content team, providing coaching, guidance and support.
• Foster a collaborative and creative team culture focused on continuous improvement.
• Work closely with stakeholders across Marketing, Membership, Digital, Buying and Events to ensure content supports shared objectives.
• Champion best practice in content creation, editorial planning and audience engagement.
• Build strong relationships across the business to ensure content remains relevant, effective and commercially impactful.

What you will bring to the role

Experience / Achievements

• Exceptional knowledge of wine, especially in the Fine Wine sphere (WSET level 3 minimum)
• Experience leading content planning, creation and optimisation within a marketing, content or editorial environment.
• Experience developing multi-channel content strategies that drive engagement and support commercial objectives.
• Proven experience using customer insight, analytics and performance data to inform content decisions and improve results.
• Experience creating content across multiple formats including digital, social media, video, website, CRM and editorial channels.
• Experience managing content calendars and coordinating content delivery across multiple stakeholders.
• Experience leading, coaching or developing content teams.
• Experience delivering SEO‑focused content strategies and improving organic performance.
• Experience working with premium, luxury, hospitality, retail or membership‑led brands would be advantageous.

Your Skills, Knowledge and Behaviours

• Strong understanding of content marketing and its role in driving customer acquisition, engagement, retention and conversion.
• Excellent writing, editing and content planning skills, with strong attention to detail.
• Strong understanding of SEO, content discoverability and the evolving role of AI and LLMs in search behaviour.
• Excellent knowledge of social media, video and digital content ecosystems and how channels work together to support marketing objectives.
• Ability to interpret data, customer insights and analytics to make informed decisions
• Strong understanding of audience segmentation and customer journey principles.
• Excellent stakeholder management and collaboration skills.
• Strong organisational skills with the ability to manage multiple priorities simultaneously.
• Commercially minded, able to balance customer needs with business objectives.
• Creative thinker who identifies opportunities to innovate and improve content performance.
• Proficiency with content management platforms
• Proactive, adaptable and comfortable working in a fast‑moving environment.
• Passion for storytelling, customer experience and premium brands.
• Interest in wine, spirits, hospitality, food, culture and luxury experiences.

Qualifications

• Degree‑level qualification in Marketing, Journalism, Communications, English, Digital Media or a related discipline, or equivalent professional experience.
• Professional qualifications in content marketing, SEO, digital marketing or analytics would be advantageous.

We support our colleagues with a wide range of benefits:

you will start with 24 days' holiday, and 3 additional days over the Christmas period and 1 Personal Day, Private Medical cover & Health plan, Life Insurance, Pension, Employee Assistance Programme (EAP), generous Employee discount (up to 40% off products), and many more.

N.B. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.