Wine Content Strategy Lead — Growth & Storytelling

MacGregor Black; Greater London; Hybride; GBP 60 000 - 85 000; Plein temps

Avantages offerts par ce poste

Hybrid working

London office

Résumé du poste

MacGregor Black is partnering with a prestigious Fine Wine and Spirits Merchant to recruit a Content Strategy Manager in London. The role leads two Content Creators and shapes the content strategy across the website, app, CRM, and social channels to deepen engagement and drive commercial growth.

You will oversee content for a heritage producer network and events, working with Marketing, Digital, Buying, Membership, and Events to deliver integrated campaigns.

Qualifications

• WSET Level 3 in Wines is essential.
• Exceptional fine-wine knowledge and passion for wine, producers and experiences surrounding them.
• Proven experience leading content strategy and delivery across multiple channels.
• Excellent writing and editing skills to make specialist knowledge accessible.
• Strong digital understanding including SEO, customer journeys and content performance.
• Entrepreneurial mindset with the confidence to identify opportunities and own initiatives.
• Commercial judgement and ability to deliver high-quality content cost-effectively.
• Experience managing or developing a content team.
• Strong stakeholder management and ability to balance strategy with hands-on delivery.
• Experience in wine, premium retail, luxury, hospitality or a membership business is advantageous.

Responsabilités

• Lead the UK content strategy across website, app, CRM, editorial, social media and video.
• Shape content supporting the launch of a new customer proposition and membership experience.
• Bring heritage, wine producers and events to life through authoritative storytelling.
• Collaborate with Marketing, Digital, Buying, Membership and Events for integrated campaigns.
• Improve content discoverability through SEO and evolving AI search behaviours.
• Use customer insights and performance data to improve engagement, conversion and retention.
• Lead and develop two Content Creators with high editorial standards.
• Manage content priorities and resources with a commercial, cost-conscious approach.

Connaissances

Content strategy

Leadership

Editing/writing

SEO

Stakeholder management

Entrepreneurial mindset

Wine knowledge

Team development

Cross-channel marketing

Formation

WSET Level 3

Description du poste

MacGregor Black is partnering with a prestigious Fine Wine and Spirits Merchant to recruit a Content Strategy Manager in London. The role leads two Content Creators and shapes the content strategy across the website, app, CRM, and social channels to deepen engagement and drive commercial growth.

You will oversee content for a heritage producer network and events, working with Marketing, Digital, Buying, Membership, and Events to deliver integrated campaigns.