Content Manager

MacGregor Black; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

MacGregor Black, partnering with a prestigious Wine Merchant in London, seeks a Content Manager to lead content for its premium wine business. The role is permanent with hybrid working, based in London.

With WSET Level 3 essential, you will shape content across the website, app, email, and social channels, manage two Content Creators, and translate wine knowledge into compelling stories that drive acquisition and loyalty.

Qualifications

• WSET Level 3 in Wines is mandatory.
• Strong writing and editing skills with wine content experience.
• Commercial mindset with ability to drive sales through content.

Responsibilities

• Own the content strategy and calendar across website, app, email, social, video and editorial.
• Create accurate, authoritative wine content that makes specialist knowledge engaging and accessible.
• Tell compelling stories around producers, wine regions, collections and events.
• Support the launch of a new customer proposition with content that drives acquisition, engagement and loyalty.
• Lead two Content Creators and maintain editorial standards.
• Use SEO and performance data to improve discoverability and conversion.

Skills

Wine knowledge

Content writing

Editing

SEO

Analytics

Leadership

Stakeholder management

Commercial mindset

Content strategy

Team leadership

Education

WSET Level 3 in Wines

Tools

CMS

Google Analytics

Job description

Do you hold WSET Level 3 in Wines or above, with exceptional knowledge of fine wine?

Can you translate your passion for wine into compelling content that inspires customers and drives sales?

Are you ready to lead content for a premium wine business entering an exciting new chapter?

MacGregor Black is partnering with a prestigious Wine Merchant in the search for a Content Manager. This is a permanent role based in London, offering hybrid working.

WSET Level 3 in Wines is an essential minimum requirement for this position. We are looking for a wine specialist with proven content experience, strong commercial judgement and an entrepreneurial approach.

Following a significant digital transformation, the business is preparing to launch a new customer proposition, enhancing its website and app experience. You will shape the content that brings its wines, producer relationships, events and heritage to life for UK customers.

Leading two Content Creators, you will combine strategic planning with hands-on writing and editing, helping customers discover, understand and enjoy exceptional wines.

Key Responsibilities:

• Own the content strategy and calendar across website, app, email, social media, video and editorial.
• Create accurate, authoritative wine content that makes specialist knowledge engaging and accessible.
• Tell compelling stories around producers, wine regions, collections and events.
• Support the launch of a new customer proposition through content that encourages acquisition, engagement and loyalty.
• Partner with Marketing, Digital, Buying and Events to turn wine expertise into commercially effective campaigns.
• Use customer insights, SEO and performance data to improve discoverability and conversion.
• Lead and develop two Content Creators, maintaining consistent editorial standards.
• Deliver high-quality content through resourceful, cost-effective planning.

What We’re Looking For:

• WSET Level 3 in Wines or above - essential.
• Exceptional wine knowledge, particularly within fine wine, and a genuine passion for producers, regions and vintages.
• Proven experience creating and managing content within wine retail, wine publishing, a wine merchant or a related specialist environment.
• Excellent writing and editing skills, supported by examples of wine-focused content.
• A commercial mindset, with an understanding of how content influences customer decisions and sales.
• Strong digital content skills across websites, email and social media, including SEO and analytics.
• An entrepreneurial, hands-on approach and the ability to deliver effectively within available resources.
• Experience leading or developing others and managing multiple stakeholders.

Location: London, three days in the office and two days from home.